- Sprint Sponsors Online 'Framily' Oscar Party
Marketing Daily, Aaron Baar - Thursday, February 27, 2014
"People who watch the Oscars want to be a part of t ...
- What Major TV Events Can Teach Marketers About SEM
Search & Performance Marketing Daily, Tamara Knight - Friday, February 28, 2014
There is a lot to be learned about search engine marketing fr ...
- National CineMedia Revenues Rise On Ads, Slip On Events
MediaDailyNews, Erik Sass - Friday, February 21, 2014
NCM said total revenues edged up 3.1% to $462.8 million in 201 ...
- Converse Targets Creative Spirits With CONS Project
Marketing Daily, Sarah Mahoney - Thursday, February 20, 2014
"While all three of our lines target these creative spirits and a ...
- Brands On Twitter Draw Crowds But Not Conversation
Social Media & Marketing Daily, Mark Walsh - Thursday, February 20, 2014
Twitter has become a linchpin of brands' social media marketing efforts, especial ...
- Lucky Charms Throws 50th Birthday Blowout
Marketing Daily, Karlene Lukovitz - Monday, February 17, 2014
A variety of ads, promotions and contests are being deployed during t ...
- Yoplait Greek Opts For Taste-Off Strategy
Marketing Daily, Karlene Lukovitz - Thursday, February 13, 2014
Instead of trying to go head-to-head in the Super Bowl arena, Gener ...
- Belk Launches Edwin McCain Wedding Contest
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2014
Its "Share Your Love Story" campaign invites shoppers to upload a pho ...
- Guitar Center Promotes Experience, Instruments
Marketing Daily, Karl Greenberg - Tuesday, February 11, 2014
The real competition is the same one faced by books, knitting, talkin ...
- No Instagram Or Vine Vids For Olympians
MoBlog, Steve Smith - Tuesday, February 11, 2014
Social media has raised a whole new set of issues for t ...
- Horizon, Clear Channel Ink $100 Million Deal
MAD, Steve McClellan - Thursday, February 6, 2014
Horizon Media and Clear Channel Communications have signed a $100 million, multi-ye ...
- GoGo SqueeZ Launches First National Media Program
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
The brand campaign includes 30- and 15-second TV spots airing on networ ...
- AT&T Hails Olympians Through New App
Marketing Daily, Aaron Baar - Monday, February 3, 2014
Via the new app, dedicated digital site and video booths at even ...