- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations a ...
- Terra Chips' Indie Film Backing Paying Off
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Terra Chips is realizing significant positive exposure with Millennials and other k ...
- Post Honeycomb Instagram Push Features Teen Idol
Marketing Daily, Karlene Lukovitz - Wednesday, April 23, 2014
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCerea ...
- P&G Helps Grads With Professional Profiles
Marketing Daily, Aaron Baar - Tuesday, April 22, 2014
Brand representatives will offer beauty and grooming services and the chance ...
- Purina One Plans 'Cat Cafe' For NYC
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
St. Louis-based Nestle Purina Pet Care is building on the feline phenomen ...
- Macy's Reignites American Icons Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2014
Macy's is revisiting last year's American Icons marketing campaign, this time tappi ...
- Nestle USA In Hispanic Shopper Marketing Initiative
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
In the "Set the Table" campaign, running from April through December und ...
- GM's Barra Announces New Global Safety Group
Marketing Daily, Karl Greenberg - Tuesday, April 15, 2014
General Motors CEO Mary Barra was fairly defensive during the Q&A porti ...
- New York Auto Show Shows It All, But Mostly Small
Marketing Daily, Karl Greenberg - Monday, April 14, 2014
Poster ads, on subways, buses, kiosks, and phone booths (yes, New Yo ...
- Want Talent? Go To Boulder
MAD, Larissa Faw - Friday, April 11, 2014
Lots of ad talent and projects will be showcased there in ...
- Airheads Woos Millennials With New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 10, 2014
The creative focuses on relatable, funny "airhead moments" designed to resonate wi ...
- Dos Equis Joins Eclectic Tough Mudder Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, April 9, 2014
"You just can't quantify the value that comes with connecting our fa ...
- For Lexus, The Letter Of The Month Is F
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
The new ad exemplifies all of that through a series of frenet ...
- Wheat Thins Popped Makes Airy TV Debut
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
The launch campaign for Wheat Thins Popped includes a humorous TV sp ...
- Bulleit Bourbon Gets Behind First Time Fest
Marketing Daily, Karl Greenberg - Monday, April 7, 2014
Bulleit Bourbon, Diageo's small-batch brand is getting in front of the le ...
- 2014 Presents A Year of New Social Media Conferences For Sponsors And Brands
Engage:Moms, Maria Bailey - Wednesday, April 2, 2014
There was a day in the not-too-distant past when sponsors had on ...
- Brands Are Missing Advertising Opportunities During the Year's Most-Watched Events
MediaDailyNews, Amit Avner - Wednesday, April 2, 2014
Engaging in real-time advertising can broaden brands' efforts to best reach t ...