- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last yea ...
- Little-known Smartphone ZTE Hopes To Become Very Known With Knicks Deal
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The deal -- designed to boost the company's profile while aligning ...
- The Live, Televised Tightrope Walk That Almost No One Is Talking About
TVBlog, Adam Buckman - Tuesday, October 28, 2014
The TV industry's zeal for live events will be put to t ...
- AIMExpo Looks To Be THE U.S. Motorcycle Show
Marketing Daily, Karl Greenberg - Friday, October 24, 2014
"At the end of the day, it's the trade shows that ser ...
- Bing Ads Develops Universal Event Tracking Across Devices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 23, 2014
Bing Ads has developed a way to define and track performance a ...
- Mazda Grabs Sponsorship Of SXSW
Marketing Daily, Karl Greenberg - Wednesday, October 22, 2014
"After spending time at last year's SXSW in Austin, we knew ...
- Bonnier Buys Events Company
MediaDailyNews, Erik Sass - Friday, October 17, 2014
Enthusiast magazine publisher Bonnier Corp. has announced the acquisition of an eve ...
- New Yorker's 'Goings On' App Gets Update, E-Commerce
Mobile Marketing Daily, Mark Walsh - Sunday, October 19, 2014
Building a stand-alone app based on its "Goings on About Town" secti ...
- Looking For Engagement From Real-Time Ads? Put Tech On For Size
RTBlog, Tyler Loechner - Monday, October 20, 2014
When it comes to real-time marketing, one thing advertisers often rely ...
- Budweiser Clydesdales Engage Consumers Across Media
Marketing Daily, Tanya Gazdik - Friday, October 10, 2014
"The [Budweiser Clydesdales] really cross gender, race and age demographics," Julia Miz ...
- Timex Asks Runners: Who Needs A Cell Phone?
Marketing Daily, Sarah Mahoney - Thursday, October 9, 2014
Called the Timex One Relay, the 22-day event will include more th ...
- BMW Backs Frieze Masters
Marketing Daily, Karl Greenberg - Wednesday, October 8, 2014
BMW, which has been a sponsor of Frieze art fairs for ...
- Edelman And UTA Form New Experiential And Content Marketing Agency
MAD, Steve McClellan - Tuesday, October 7, 2014
The venture will combine the assets of Edelman content and experiential subsidia ...
- Stoli Sponsors New Yorker Festival
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2014
Each of the bars -- The Algonquin's Blue Bar, The Lion, T ...
- iHeartMedia Plans iHeartRadio Fiesta Latina
MediaDailyNews, Erik Sass - Friday, October 3, 2014
With Hispanic audiences growing rapidly and Latin music becoming increasingly popular ...
- Kia Takes Over Paris Auto Show
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 1, 2014
Kia will have no fewer than 23 vehicles on its stand ...