- Media Merchants Uses Lamborghini As Very Expensive Video Canvas
Creative Media Blog, Amy Corr - Monday, December 19, 2011
Last month, Vancouver-based production agency The Media Merchants used a Lamborghini Revent ...
- JetBlue Hosts Free Chris Isaak Concert
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2011
JetBlue Airways will host a free concert by singing star Chris Isa ...
- PUMA Unveils Pumagility Brand
Marketing Daily, Sarah Mahoney - Tuesday, November 22, 2011
The German shoe company says the launch is the largest investment ...
- Confessions Of An Experiential Marketing Expatriate
Engage:Hispanics, Carla Noriega - Thursday, November 17, 2011
When was the last time your well-thought-out brand plan included a li ...
- Clear Channel Clears New Airport 'Experience' Deal
Raw, Joe Mandese - Wednesday, November 16, 2011
Clear Channel Airports announced a renewal of an "experiential marketing and sponsorshi ...
- Chevrolet Seeks Klout For Sonic
Marketing Daily, Karl Greenberg - Friday, November 11, 2011
Through the Perks program, which rewards users for their online influence, t ...
- Buick Hits NapaValley With 'Tweet House'
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
Where better to take this positioning and a vehicle like the Encla ...
- CMOs Eye Disparity: Local Marketing Wishes, Reality
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Nearly 50% of marketers surveyed by the CMO Council believe localized marketi ...
- Chevy's Sonic Campaign Takes Fantastic Voyage
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Chevrolet is telling Millennials "Let's Do This" with its first campaign ev ...
- Parsons The New School for Design Scores The Sounds Of The City
Creative Media Blog, Amy Corr - Monday, September 26, 2011
Hello darkness, my old friend. If I used sensors to listen ...
- Mag Bag: 'Teen Vogue' Brings Pop-Up Store to Well-Heeled Masses
MediaDailyNews, Erik Sass - Thursday, September 8, 2011
Teen Vogue has taken advantage of the buzz surrounding Fashion Week ...
- Takeda Launches Campaign To Talk About Gout
Marketing Daily, - Wednesday, September 7, 2011
Takeda Pharmaceuticals is going to Nascar racetracks to talk about gout, t ...
- ABC Promotion Set For Liftoff
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
ABC will let fly an experiential-marketing stunt to give its drama "P ...
- Chrysler's Ram Says No Guts, No Glory
Marketing Daily, Karl Greenberg - Thursday, August 11, 2011
Ram Brand CEO Fred Diaz and advertising chief Marissa Hunter talked abo ...
- Leverage Creativity: Hoffman To Starcom Chief Experience Officer
MediaDailyNews, Wayne Friedman - Wednesday, July 27, 2011
Starcom USA has created a new position -- a chief experience office ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- MasterCard Expanding 'Priceless' Experiences To The World
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
MasterCard Worldwide is taking its "Priceless" experiential program to major cities worldwid ...
- Release The Butterflies, Launch Yogurt... AND Raise Money For Women In Need
Creative Media Blog, Amy Corr - Monday, July 11, 2011
I have a thing for NYC food trucks. I use Twitter ...
- Chase Offers Members Exclusive Golf Experience
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"Golf is certainly a sweet spot for this customer segment," Chase Ca ...
- Esurance Serves Up Tennis Sweepstakes
Marketing Daily, Tanya Gazdik - Wednesday, July 6, 2011
"We have found that many of our 25-49 married, tech savvy demograph ...
- Cadillac In the Performance Swim Lane With V-Centric Events
Marketing Daily, Karl Greenberg - Wednesday, April 20, 2011
Cadillac is bolstering its marketing program with a tripartite grassroots and experienti ...
- 7 Industry Changes To Bet On In Experiential Marketing
Marketing Daily, Charlie Horsey - Thursday, April 21, 2011
The business of experiential marketing changes every day, which means the bra ...
- Kawasaki Kicks Into Fifth Gear For Spring
Marketing Daily, Karl Greenberg - Wednesday, April 6, 2011
Kawasaki is twisting the throttle all the way and kicking it ...
- National Guard's Lab Fuels Math, Science Mission
MediaDailyNews, Wendy Melillo - Monday, April 4, 2011
To spark interest in math and science, the National Guard is drivi ...
- MLB Pitches A Big Opening Day Campaign
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
- JetBlue Hosts Raphael Saadiq In Concert At JFK
Marketing Daily, - Friday, April 1, 2011
JetBlue Airways will host an exclusive concert for ticketed customers by Columb ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- Simon Marshall To Helm The Marketing Store In North America
Online Media Daily, - Monday, March 21, 2011
The Marketing Store Worldwide, a Lombard, IL-based agency, has named Simon Marsha ...
- Traditional, Digital Back Ford's 'Focus Rally: America'
Marketing Daily, Karl Greenberg - Thursday, January 6, 2011
Ford's Jeff Eggen says, "Fiesta Movement was all about a highly soci ...