- Gisele Goes Jumbo: Hugo Boss Brings 33-Foot Hologram To Life
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The luxury brand is taking a new #BeYourOwnBOSS campaign to new heig ...
- On To The Next Hunk: Idris Elba Stars For Calvin Klein
Marketing Daily, Sarah Mahoney - Tuesday, January 30, 2024
The fashion brand's new menswear campaign features the British actor's oh-so-cool v ...
- Stitch Fix Pairs With Spotify For Image Refresh
D2C Insider, Sarah Mahoney - Monday, January 29, 2024
With new Style Tune Ups, the tech-driven fashion platform mixes music in ...
- With Layoffs And A New CEO, Levi's Turns The Page
Marketing Daily, Sarah Mahoney - Friday, January 26, 2024
As Michelle Gass takes over, the company forecasts softer sales. And ...
- Wolverine Sells Sperry Boat Shoes To Authentic Brands
Marketing Daily, Sarah Mahoney - Tuesday, January 16, 2024
The footwear company says it will use the $130 million to p ...
- Un-Made-Up Pamela Anderson Hits Pandora Home Run
Marketing Daily, Sarah Mahoney - Monday, January 15, 2024
As American shoppers looked for "little luxuries" this holiday, a "Diamonds f ...
- Burberry Issues Warning After Weak Holiday Sales
Marketing Daily, Sarah Mahoney - Friday, January 12, 2024
Santa didn't do much shopping at the luxury retailer, which says ...
- Stanley Cups Cause Fervor, Bullying
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, January 13, 2024
TikTokers captured the lines -- reminiscent of Black Friday -- outside sever ...
- With More Layoffs At Rent the Runway, Fashion Disruption Gets Another Test
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
In a new restructuring plan, the subscription fashion brand is cutting 1 ...
- Lands' End Takes Closer Look At Customer Base
D2C Insider, Sarah Mahoney - Monday, January 8, 2024
The D2C stalwart is looking at its 7 million customers differently, movi ...
- For Walgreens, Victoria's Secret, Bad News Travels Fast
Marketing Daily, Sarah Mahoney - Tuesday, January 2, 2024
Take a closer look at what retail and apparel marketers read la ...
- Shein, Uniqlo Shine In U.S. Fast Fashion
Retail Insider, Sarah Mahoney - Wednesday, January 3, 2024
While cheap chic has a dirty rep among sustainability advocate, the catego ...
- YouTube Names Best-Performing Ads, Brand Strategies Of The Year
Marketing Daily, Colin Kirkland - Friday, December 22, 2023
Among YouTube's most popular brand strategies is tapping into longer-form videos, whi ...
- Why An Antacid Brand Partnered On A Designer Handbag
CPG Insider, Erik Oster - Friday, December 22, 2023
Maybe because offbeat branded items are going viral? The designer behind t ...
- Holiday Hookups: Uniqlo and Marimekko, Coach and Lil Nas X
Marketing Daily, Sarah Mahoney - Thursday, December 21, 2023
Both retailers look to warm up January sales with flashy collaborations. ...
- ThirdLove Dives Into Swim
D2C Insider, Sarah Mahoney - Monday, December 11, 2023
Why the digital underwear brand finally decided to take the bathing su ...
- Blending Experiences With Advertising, Lululemon Continues To Gain Share
Marketing Daily, Sarah Mahoney - Friday, December 8, 2023
Once again, Lululemon's sales have topped expectations. CEO McDonald credits product innovatio ...
- Stella McCartney, H&M, Bestseller Make News At COP28
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, December 7, 2023
Fashion brands are looking for new ways to clean up the industry ...
- Stitch Fix Hopes Private Labels Can Boost Sagging Sales
Marketing Daily, Sarah Mahoney - Wednesday, December 6, 2023
While revenues are still declining, the subscription-based company is trying on so ...
- Snap Launches Its First Virtual Make-Up Product With e.l.f. Cosmetics
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Snapchatters can claim a free digital version of e.l.f. Cosmetics' O Fa ...
- Victoria's Not-So-Secret Struggle: Sales Fall. Again.
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, November 30, 2023
With declining revenues and mounting losses, the mall-based retailer still isn't connecti ...
- Meta, Louboutin File Joint Lawsuit Against Counterfeit Seller
MediaDailyNews, Colin Kirkland - Monday, November 20, 2023
The suit claims the defendant violated Meta's and Instagram's Terms of Servi ...
- Burger King, McDonald's Partner With Fila, Crocs
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 19, 2023
It's the mashup du jour -- fast food and fashion. "Burger Ki ...
- Wait, What? Things Are Looking Up At The Gap?
Marketing Daily, Sarah Mahoney - Friday, November 17, 2023
The beleaguered apparel retailer's third-quarter results delivered an unexpected jump in profit ...
- Simbarashe Cha Joins 'New York Times' Staff As Visual Style Columnist
Publishers Daily, Ray Schultz - Sunday, November 19, 2023
'Times' reportedly is partnering with Google on an enhanced Style Outside col ...
- Karlie Kloss Acquires 'i-D' Magazine From Vice
Publishers Daily, Ray Schultz - Wednesday, November 15, 2023
Kloss, who acquired 'W' magazine in 2020, will serve as CEO ...
- Google AI Delivers What's On Your Mind
Search & Performance Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- Prices For Even 'Accessible' Luxury Brands Skyrockets
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 13, 2023
Average luxury prices are up by 25% since 2019, according to the data company EDITE ...
- Industry Observers Crushing On Birkenstock
Marketing Daily, Sarah Mahoney - Monday, November 6, 2023
A few weeks after its initial public offering, the ugly-shoe brand ...
- At VF, Vans Implosion Is Getting Worse
Marketing Daily, Sarah Mahoney - Tuesday, October 31, 2023
As the freefall for the once-beloved sneaker brand intensifies, the company ...