- Bank Of America To College Kids: Meet Morris
Marketing Daily, Aaron Baar - Thursday, August 28, 2008
The Morris on Campus site will be promoted through online banner ad ...
- Symetra Campaign Takes Sting Out Of Turning 65
Marketing Daily, Aaron Baar - Tuesday, August 26, 2008
The heart of the program is a group of online videos ...
- Banks Lagging On Customer Service, Says Study
Marketing Daily, Aaron Baar - Monday, August 25, 2008
After spending significant resources building and renovating their retail operations to lo ...
- 'Idols' Sanjaya Becomes Nationwide Pitchman
Around the Net In Brand Marketing, Thom Forbes - Friday, August 22, 2008
...
- 'Unbanked' Audience Is A Marketing Opportunity
Engage:Hispanics, Denise Marks - Thursday, August 21, 2008
Gaps in this crucial demographic can be addressed with culturally relevant communicatio ...
- AmEx Preps Perennial U.S. Open Sponsorship
Marketing Daily, Aaron Baar - Thursday, August 21, 2008
The Olympics aren't even over, but that doesn't mean it's not ti ...
- Facecard Woos Students With Debt Message
Marketing Daily, Aaron Baar - Tuesday, August 19, 2008
As college students gear up for the new year--and their new independence--Facecar ...
- Home Equity Ads Encouraged Americans To Go Into Debt
Around the Net In Brand Marketing, Thom Forbes - Friday, August 15, 2008
Lenders have spent billions of dollars in advertising to change the langua ...
- Visa Glows In Reflected Glory Of Its Sponsored Athletes
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 14, 2008
Michael Lynch, the head of global sponsorship management at Visa, seeks o ...
- Mortgage, Equity Lenders Back Off Mailings
Marketing Daily, - Thursday, August 14, 2008
Thanks to a continued slump in the housing market and consumer anxiet ...
- Prepared, Visa Airs History-Making Michael Phelps Ad
Marketing Daily, Aaron Baar - Thursday, August 14, 2008
[Financial Services] "Michael really embodies what the spirit of this campaign ...
- Direct-Mail For Credit Cards Falls 17% In Quarter
Marketing Daily, Sarah Mahoney - Tuesday, August 12, 2008
[Financial Services] "Direct mail is such an important channel for this industr ...
- Bank Of America Looks To Help Hispanics Move Forward
Marketing Daily, Nina Lentini - Friday, August 8, 2008
[Financial Services] In one spot called "Date of Birth," a father ...
- KeyBank Takes Path Less Chosen To Tell Its Story
Marketing Daily, Aaron Baar - Friday, August 8, 2008
[Financial Services] The result is a style meant to stand apart fr ...
- Bank Of America Looks To Help Hispanics Move Forward
MediaDailyNews, Nina Lentini - Friday, August 8, 2008
Bank of America is out with a new effort directed at reachi ...
- 11 Charged In Theft Of 41 Million Card Numbers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 6, 2008
...
- AAF Announces 2008 Mosaic Award Honorees
Marketing Daily, - Tuesday, August 5, 2008
They include Procter & Gamble's Multicultural Development Organization for a campaign, " ...
- Thomson Reuters Closes HedgeWorld Mag
Around the Net In Media, Joan Voight - Monday, August 4, 2008
Thomson Reuters pulled the plug on one of the nation's more well-kno ...
- Can Credit Card Brands Weather Debt's Image Problem?
Marketing Daily, Sarah Mahoney - Monday, August 4, 2008
[Financial Services] Just because consumers are trapped in a relationship with the ...
- First Command: 'Dream Boldly. Plan Confidently'
Marketing Daily, Aaron Baar - Friday, August 1, 2008
[Financial Services] The campaign was developed after two years of consumer resear ...