- Time To Focus On Gen X's Insurance Needs
Marketing Daily, Aaron Baar - Thursday, July 30, 2009
Members of Generation X are starting to see the value of insuranc ...
- Visa: Transactions Up; Spending Down; COO Expands Power
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 30, 2009
Consumers used their Visa cards more last quarter (an 8% increase) b ...
- Look For Opportunity In The Financial Sector
Engage:Hispanics, Patricia Graham - Thursday, July 30, 2009
We must move beyond the heavy research focus on the percentage ...
- Farmers Insurance Ads Focus On Small Businesses
Marketing Daily, - Wednesday, July 29, 2009
Farmers Insurance Group of Companies is adding two new spots to i ...
- BOA Closing Some Branches, Increasing Digital Operations
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 29, 2009
Responding to changes in the way its customers use its services, Ba ...
- Junk Bond King Milken Backs New Business Advice Site
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 29, 2009
...
- BofA To Close 600 Branches Due To Online Banking
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 28, 2009
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- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- AmEx Highlights Social Media Site Relaunch
Marketing Daily, Tanya Gazdik - Thursday, July 23, 2009
In conjunction with the unveiling of the new OpenForum, American Express wi ...
- A Funny Name And A Way To Put Humanity Into Online Banking
Online Media Daily, Laurie Sullivan - Thursday, July 23, 2009
Do you Kasasa? BancVue will launch a nationwide campaign this month ...
- Dems Vow To Battle Banking Lobbyists Re: Consumer Agency
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 23, 2009
...
- Fifth Third Expands Hispanic Effort
Marketing Daily, Tanya Gazdik - Tuesday, July 21, 2009
The campaign combines advertising, community programming and public relations efforts. The ba ...
- Bad Vibes Gathering
Online Media Daily, The Riff - Wednesday, July 22, 2009
Normally, we don't like sharing personal anecdotes to make a business poin ...
- Esurance, IFC Target Bollywood Fans
Marketing Daily, - Monday, July 20, 2009
Esurance, the Independent Film Channel and Saavn have teamed up to off ...
- Cuomo Faults Schwab's Auction-Rate Securities Marketing
Around the Net In Brand Marketing, Thom Forbes - Monday, July 20, 2009
New York's attorney general, Andrew Cuomo, has informed Charles Schwab & C ...
- MasterCard Launches 'Priceless Picks' IPhone App
Marketing Daily, Tanya Gazdik - Friday, July 17, 2009
An ad campaign includes three spots breaking July 20. "We're exploring addi ...
- New Finance Blog Aims To 'Make Accounting Sexy'
Online Media Daily, Gavin O'Malley - Monday, July 20, 2009
Prepared to expose the dark underbelly of accountancy and audits, niche bl ...
- Consumer Groups Praise Idea Of Financial Protection Agency
Around the Net In Brand Marketing, Thom Forbes - Friday, July 17, 2009
Consumer advocates praised the Obama administration's proposal to create a Consumer Financi ...
- Allstate Solicits Public Input On Grant Recipient
Marketing Daily, - Thursday, July 16, 2009
The Allstate Foundation is asking the public to vote for the recipie ...
- State Farm Launches Guerilla Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2009
The insurance company Archrival to target young adults in four Midwestern stat ...
- Pew: TV Beats Web For Economic News
Around the Net In Media, Joan Voight - Wednesday, July 15, 2009
Earlier this year as Americans sought news about the recession and t ...
- Women More Reactive Regarding Finances
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2009
Only 34% of women have an emergency fund to pay bills f ...
- State Farm's Derby Sponsorship Reaps Exposure
Marketing Daily, - Tuesday, July 14, 2009
By sponsoring the Home Run Derby, State Farm Insurance Co. received $22,850,0 ...
- Mobile Banking Provides Account Check For Many
Marketing Daily, Aaron Baar - Saturday, July 11, 2009
But rather than supplanting the Internet as a go-to choice for bankin ...
- Jerry Seinfeld Stars In Another Campaign, This Time Down Under
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
"Jerry Seinfeld must have been pree-tty bored when he agreed to th ...
- Actor Chris Noth Hired By Life Insurance Industry
Marketing Daily, - Thursday, July 9, 2009
Noth will serve as the national spokesperson for Life Insurance Awareness Mon ...
- Mobile Apps and 3G Networks Fueling Mobile Banking
Online Media Daily, Mark Walsh - Thursday, July 9, 2009
Mobile banking has long been viewed as a golden opportunity for bo ...
- MLB, MasterCard Back Cancer Initiative
Marketing Daily, - Wednesday, July 8, 2009
"Stand Up To Cancer" will be the recipient of the "Hit ...
- 7-Eleven Looks for Lower Bank Fees
Marketing Daily, - Wednesday, July 8, 2009
In a nationwide grassroots effort, more than 6,000 7-Eleven franchisees are aski ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...