- ShareBuilder Launches New TV Spot
Marketing Daily, Tanya Gazdik - Wednesday, December 30, 2009
One segment features the construction worker unloading reams of cable from h ...
- Study: Consumers Worry About Banks Mishandling Data
Marketing Daily, - Tuesday, December 29, 2009
Nearly half of adults (46%) say they are more worried about someo ...
- GEICO Asking Rhetorical Questions In Yet Another Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
GEICO has broken yet another campaign -- there are at least fo ...
- Top 10 Franchises Of 2009
Marketing Daily, - Tuesday, December 29, 2009
1 Subway 2 McDonald's 3 7-Eleven 4 Hampton Inn/ Hampton Inn &am ...
- Insurance Companies Court Sports Sponsorships
Marketing Daily, David Goetzl - Tuesday, December 29, 2009
Whether the spots score or not, insurance marketers continue to believe advertisi ...
- Mint Prepping Android App
Around the Net In Online Marketing, Gavin O'Malley - Thursday, December 24, 2009
Mint.com, the popular personal finance site recently acquired by Intuit, is bu ...
- AmEx, Weather Channel 'Countdown To Christmas'
Marketing Daily, - Wednesday, December 23, 2009
The Weather Channel Interactive has teamed up with American Express' DailyWish progr ...
- Nationwide Launches Cartopia, New IPhone App
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2009
Sue McManus, associate VP of Internet marketing at Nationwide, tells Marketing Daily ...
- Economy-Weary Customers Seek More Bank Rewards
Marketing Daily, Tanya Gazdik - Wednesday, December 23, 2009
Taking a cue from credit card issuers, many banks have started offeri ...
- People Happier With Auto Vs. Homeowners Claims
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2009
"Home claims are typically far more complex than auto claims, and homeowne ...
- Bank Of America Names New CEO
Around the Net In Brand Marketing, Nina Lentini - Thursday, December 17, 2009
...
- SunTrust Launches 'Swap a Solid' Facebook App
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2009
At facebook.com/LiveSolid, users are invited to either submit a "Swap a Soli ...
- NBC Universal To Take Major Loss On Winter Olympics
MediaDailyNews, David Goetzl - Tuesday, December 15, 2009
General Electric CEO Jeff Immelt said Tuesday that NBC Universal will lo ...
- The Hartford Celebrates 200th With Campaign
Marketing Daily, Tanya Gazdik - Thursday, December 10, 2009
The campaign's TV component, "Pursuits," includes two 30-second spots, one showcasing individual ...
- Auto Loans Getting Healthier: Experian
Marketing Daily, - Wednesday, December 9, 2009
A new study suggests the automotive lending industry in the U.S. mig ...
- People Pay Credit Card Bills Before Mortgage
Marketing Daily, Tanya Gazdik - Wednesday, December 9, 2009
"[Mortgage companies] should look at the best practices of some of t ...
- KeyBank Renews Relationship With Epsilon
Marketing Daily, - Tuesday, December 8, 2009
Alliance Data Systems Corp.'s Epsilon subsidiary has signed an extension agreement wi ...
- Sen. Schumer Rips Banks' 'Double-Dipping' On ATM Fees
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
...
- Credit Card Companies Questioned In 'Mystery Charges' Probe
Online Media Daily, Wendy Davis - Sunday, December 6, 2009
As part of its continuing investigation into whether consumers were duped in ...
- Electronic Arts Launches Debit Card
Marketing Daily, - Thursday, December 3, 2009
Electronic Arts is launching a prepaid debit card (co-branded with Visa) th ...
- Dunkin' Donuts, Amex Team On Card Bonuses
Marketing Daily, - Thursday, December 3, 2009
Now through March 31, consumers who use any American Express Card ...
- Wells Will Rebrand Wachovia
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 2, 2009
...
- BoA Launches Credit Card Clarity Initiative
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2009
One important item the letters don't spell out is how long ...