- ING Debuts TV Spot, Revamps Web Site
Marketing Daily, Tanya Gazdik - Tuesday, August 31, 2010
"The ad campaign and the Web site work hand-in-hand to help consume ...
- HSBC Bank Launches N.Y.-Focused 'Unexpected' OOH
Marketing Daily, - Tuesday, August 31, 2010
From nautical cleats and coin-operated binoculars at the South Street Seaport ...
- Credit Cards No Longer The Big Man On Campus
Around the Net In Brand Marketing, Thom Forbes - Friday, August 27, 2010
The landmark federal legislation that overhauled the credit card industry bans issue ...
- Report: Women Need To Review Purse Strings
Marketing Daily, Tanya Gazdik - Thursday, August 26, 2010
"These numbers, especially those representing independent women, are unnerving to read," sa ...
- Relationship Marketing May Lessen Bank Fee Angst
Marketing Daily, - Thursday, August 26, 2010
The study shows only 36% of big bank customers trust their ban ...
- Discover Card Signs Four-Year Pact To Sponsor Orange Bowl
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 26, 2010
Hoping to raise its profile among its pigskin-leaning consumers, Discover Financial Servic ...
- CU Questions Safety Of Payments Through Mobile Phones
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 25, 2010
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- Credit-Card Rates Hit Nine-Year High As Rules Limit Penalty Fees
Around the Net In Brand Marketing, Thom Forbes - Monday, August 23, 2010
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- HSBC Is Top Sponsor Of 'New Yorker' Event
Marketing Daily, Tanya Gazdik - Friday, August 20, 2010
The bank's brand print and out-of-home ads have been featuring unusual factoi ...
- AmEx Launches Mobile Platform
Marketing Daily, - Tuesday, August 17, 2010
The new app allows users to read articles, watch videos, bookmark articl ...
- Discover Promises To Be The Anti-'Peggy'
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2010
Three TV spots, the first of which broke earlier this week, st ...
- Aflac Continues 'Know Quack,' Now With Guy Fieri
Marketing Daily, Nina Lentini - Monday, August 16, 2010
Jeff Charney, Aflac SVP and CMO, tells Marketing Daily that Fieri w ...
- Study: PayPal Seen As More Secure Than Credit Cards
Marketing Daily, - Thursday, August 12, 2010
PayPal has become increasingly mainstream. More than three-quarters of respondents to t ...
- Visa Enhances Business Network
Marketing Daily, - Thursday, August 12, 2010
The online small business community is adding features including a business go ...
- Farmers Insurance Highlights 'Right Fit' Coverage
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2010
Farmers Insurance will launch a new national Hispanic ad campaign Aug. ...
- Experian Chooses New FreeCreditScore Band
Marketing Daily, - Wednesday, August 11, 2010
The Victorious Secrets, a band from Detroit, emerged as America's favorite ...
- Study: Americans Hooked On Credit
Marketing Daily, - Tuesday, August 10, 2010
Americans are generating the highest spend on their credit cards since Synova ...
- Report: Intuit Nabs Personal $$$ App Maker
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 10, 2010
Intuit has acquired a personal finance Mac web app and iPhone a ...
- Northwestern Mutual Spots Use Animation
Marketing Daily, Tanya Gazdik - Monday, August 9, 2010
"This campaign focuses on the ways a solid foundation can help y ...
- Is This Guy Or Gal For Real?
Around the Net In Brand Marketing, Thom Forbes - Friday, August 6, 2010
S. Larson, please call B. Newman of the Wall Street Journal. ...
- Allstate, Jonas Bros. To Teens: 'X The TXT'
Marketing Daily, Tanya Gazdik - Wednesday, August 4, 2010
During the game, fans can join the Jonas Brothers in pledging n ...
- Study: Young Adults Concerned About Retirement
Marketing Daily, - Wednesday, August 4, 2010
Likely in response to these retirement concerns, the research also suggests th ...
- Visa Bets On Digital Product For Branding
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 4, 2010
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- FreeScore.com's Campaign Features 'Score Guys'
Marketing Daily, Tanya Gazdik - Tuesday, August 3, 2010
The company compares the use of the two creative approaches to wh ...
- Wireless Carriers Set To Test Alternative To Credit Cards
Around the Net In Brand Marketing, Thom Forbes - Monday, August 2, 2010
Peter Eichenbaum and Margaret Collins report that the biggest U.S. mobile carrie ...