- Esurance, AmEx Serve Up U.S. Open Activities
Marketing Daily, Tanya Gazdik - Wednesday, August 31, 2011
American Express is a top-tier sponsor. Other sponsors in that category inclu ...
- Mercury Insurance Backs Home Teams
Marketing Daily, - Monday, August 29, 2011
Auto insurer Mercury Insurance has signed an agreement with UCLA to spons ...
- Fox Eats Rabbit, Changes Name To Peter
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 26, 2011
Stuart Elliott points out that it's pretty rare that a company acquir ...
- The Power Of Brand-Name Buffett
Marketing Daily - Top of the News, Thom Forbes - Friday, August 26, 2011
Talk about a trusted name adding value to a generic product: Ju ...
- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- Chase Campaign Supports New Sapphire Rewards
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The new enhancement offers cardmembers two points per dollar spent on trav ...
- Colorado's FirstBank Breaks Branding Campaign
Marketing Daily, - Wednesday, August 24, 2011
Lakewood, Col.-based FirstBank is breaking a branding campaign with creative that featur ...
- BillMyParents.com Launches WOM Campaign
Marketing Daily, - Tuesday, August 23, 2011
San Diego-based BillMyParents has launched a word-of-mouth marketing campaign with Tremor, t ...
- Mercedes-Benz, American Express Debut Co-Branded Credit Cards
Around the Net In Brand Marketing, Nina Lentini - Tuesday, August 23, 2011
To reward loyal customers with such perks as sales and service discoun ...
- AmEx Biz Gold Gives Reward Points For Marketing
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
The announcement comes on the heels of American Express allowing cardmembers ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Wells Fargo To Charge $3 Per Month For Debit Card Use
Around the Net In Brand Marketing, Nina Lentini - Monday, August 22, 2011
Starting in October in five states, Wells Fargo & Co. will char ...
- AmEx Tops In Customer Satisfaction 5 Years Running
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2011
American Express ranks highest in customer satisfaction for a fifth consecutive ye ...
- Allstate Links With Radio Personality Tom Joyner
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
The Northbrook, Ill.-based insurance company will donate $10 to the foundation f ...
- Barclays Partners With Cartera To Boost Rewards
Marketing Daily, - Wednesday, August 17, 2011
Barclaycard U.S., the payments arm of Barclays, is partnering with Cartera Commer ...
- Web Wars: Ameriprise Trumps Schwab
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2011
Ameriprise communicates what it is about as a company, according to Ste ...
- Study: Financial Marketing Mostly Cliché-ridden
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2011
The study revealed that while social media has become very popular, t ...
- Wall Street Downgrades Madison Avenue: Major Impact Of Economic Turmoil Will Be On 2012 Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, August 11, 2011
Noting that ad agencies are "proxies" for overall economic growth, a maj ...
- AIG To Bank Of America: 'They Had It Coming, They Had It Coming, They Only Had Themselves To Blame'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 9, 2011
If the government can't do it, leave it to the musical "Chicago" ...
- Fifth Third Bancorp Names Leo Burnett AOR
Marketing Daily, - Monday, August 8, 2011
Fifth Third Bancorp has signed a letter of intent with Chicago-based L ...
- Walmart Adds More Banking Services
Marketing Daily, - Monday, August 8, 2011
In an effort to beef up financial services for its core customer ...
- U.S. Bank Intros 'Penny Auction' Card
Marketing Daily, - Wednesday, August 3, 2011
U.S. Bank and SkoreIt, a leader in the online penny auction industr ...
- Bank Customers Like Rewards, But Don't Redeem
Marketing Daily, Tanya Gazdik - Monday, August 1, 2011
While such programs have been viewed by banks as an easy w ...