- Private-Label Credit Card Spending Drops
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Private-label card spending dropped 14.4% percent last year, primarily due to ...
- Singing Telegram Back With Western Union Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
The Western Union Company used to offer singing telegrams. It plans ...
- AmEx In $20 MM Giveaway To Spur Online Sales
Marketing Daily, Sarah Mahoney - Monday, November 28, 2011
The new digital program gives cardmembers a surprise each time they sh ...
- Progressive Insurance's Messenger Is The Message
Marketing Daily, Karl Greenberg - Wednesday, November 23, 2011
CMO Jeff Charney tells "Marketing Daily" that the raffish charisma of act ...
- NYSE Generates Interest Via Yahoo Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 23, 2011
A Yahoo mobile and social campaign for the New York Stock Exchan ...
- Zurich Financial CMO Arun Sinha Talks Turkey
Marketing Daily, Karl Greenberg - Tuesday, November 22, 2011
Making the changes that allowed the company to become more humane mea ...
- Coldwell Banker Focuses On Crowded Holidays
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2011
A TV spot breaking Nov. 22 features a family devising their holid ...
- BOA Ad: Company Creates, Er, Solves Homelessness
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 21, 2011
Bank of America has new ads touting its virtuous work in Brookly ...
- Western Union Focuses On Holiday Receiving
Marketing Daily, Aaron Baar - Saturday, November 19, 2011
In three television commercials from Dallas agency Moroch Partners, the wire transf ...
- Community Bankers Keep Up Push
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Bank Transfer Day may be over, but the Independent Community Bankers ...
- State Farm, Shatner Join For Turkey Fry Awareness
Marketing Daily, Tanya Gazdik - Thursday, November 17, 2011
Actor William Shatner is the star in an online video sponsored ...
- NHL, Discover To Have Float In Macy's Parade
Marketing Daily, Karl Greenberg - Thursday, November 17, 2011
NHL and Discover will have a "Frozen Fall Fun" float in t ...
- Financial Services Get Social Media Help
The Social Graf, Erik Sass - Friday, November 18, 2011
Social media has clear potential as a marketing and customer service to ...
- Navy Federal Search Strategy Pays
SearchBlog, Laurie Sullivan - Tuesday, November 15, 2011
Navy Federal Credit Union's search strategy has been to emphasize fee-free checki ...
- AXA Equitable Life Insurance Launches Video Game
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
Countless video games from Pac-Man to Grand Theft Auto involve a charact ...
- Banks Finding Other Ways To Collect Fees
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 14, 2011
Bank of America backed away from its plan, announced last month, ...
- Banks Can Establish Loyalty Online
Marketing Daily, Tanya Gazdik - Saturday, November 12, 2011
One way banks can improve their relationships with customers in strained financi ...
- Brian Wieser Returns To Wall Street
MediaDailyNews, Joe Mandese - Monday, November 14, 2011
After eight Years as one of the leading economic thinkers on Madis ...
- Visa's Super Bowl Sweepstakes Ad Hits The Air
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 8, 2011
NFL partner Visa in September unveiled "You and 10 Super Bowl Sweepstakes ...
- Charles Schwab Updates 'Talk To Chuck'
Marketing Daily, Tanya Gazdik - Monday, November 7, 2011
Rotoscoping was an effective way to launch and differentiate the campaign s ...
- Discover, NHL Extend Partnership
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
As part of this agreement, Discover becomes title sponsor of the inaugur ...
- MetLife, Inc. Promotes Hirschborn
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
Beth Hirschhorn has a new title at MetLife Inc. The nine-year veter ...
- Online Discussion Participants Exhibit Riskier Financial Behavior
Online Media Daily, Mark Walsh - Thursday, November 3, 2011
People who participate in online communities are more likely to make ris ...
- H&R Block To Open 300 Walmart Locations
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
H&R Block Inc. will offer tax services at about 300 Walmart locatio ...
- A Little Irony With Your Toast And Coffee?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
If your sense of humor tends to the bitterly ironic, this colu ...
- Discover Launches Spots Featuring NHL Players
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
Discover is launching two national TV spots Nov. 1 featuring Chicago Blackhaw ...
- Bank Of America Withdraws $5 Debit Card Fee
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 2, 2011
The most popular story in the online Business Day section of t ...