- John Hancock Continues Boston Marathon Support
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2012
John Hancock Financial has been running a marketing marathon of its ow ...
- Poll Reveals Most Consumers Like Their Bank
Marketing Daily, Tanya Gazdik - Thursday, January 26, 2012
Contrary to the widely held belief that banks have hit an all-ti ...
- Bank of America Tests Online Discounts
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2012
Bank of America is testing a new service that will allow custome ...
- TaxACT Makes Super Bowl Debut
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2012
The big buy is part of a multi-dimensional marketing campaign that includ ...
- Aetna Refreshes Its 'Brand Promise'
Marketing Daily, Aaron Baar - Wednesday, January 18, 2012
"A lot has been changing in health care, especially as employers, provide ...
- Bank Of America Goes Up For Review
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2012
Financial services giant Bank of America has put its estimated $2 billi ...
- Tech, Food Brands Most Effective On TV During 2011
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2012
Microsoft Kinect was the most effective television brand advertiser overall in 201 ...
- Walmart Targets Bankless Tax Filers
Marketing Daily, Sarah Mahoney - Monday, January 9, 2012
Walmart, which has been rapidly expanding its financial services offerings aimed ...
- TD Ameritrade Revamps Image With Matt Damon
MediaDailyNews, Steve McClellan - Monday, January 9, 2012
TD Ameritrade is trading in its longtime ad campaign featuring actor S ...
- Northwestern Mutual Discovers Sports Marketing
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
For the first time in the financial services company's history, Northwestern Mutu ...
- SunTrust Asks Consumers To Share Financial Goals
Marketing Daily, Tanya Gazdik - Sunday, January 8, 2012
SunTrust is kicking off a contest with the aim of motivating consume ...
- Visa Launches Facebook Draft App
Marketing Daily, Tanya Gazdik - Tuesday, January 3, 2012
The app builds upon the Visa integrated marketing campaign launched in Septemb ...