- W2O Opening Boston Office To Mine Healthcare, Biotech, Financial Services Sectors
Bay State Blog, Val Brickates Kennedy - Wednesday, February 26, 2014
The Boston agency universe just became a bit more competitive. W2O Gro ...
- Visa Makes Olympics Sponsorship Count
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2014
Olympics marketing is worth the investment of both time and money, Vi ...
- Liberty Mutual Creates On-The-Fly Olympics Ad
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2014
"To execute a brand new broadcast ad inspired by real-time feedback fr ...
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Media trading company MediaCrossing will announce a partnership to combine Lotame's da ...
- Ameriprise Jumps On Olympics Bandwagon
Marketing Daily, Tanya Gazdik - Monday, February 10, 2014
Ameriprise Financial is once again enlisting actor Tommy Lee Jones as i ...
- Would Marketers Trade Bitcoin For Search Advertising Services?
SearchBlog, Laurie Sullivan - Tuesday, February 11, 2014
The same day the world's largest Bitcoin exchange, Tokyo-based Mt. Gox, appear ...
- Century 21 Agents Make Fantasies Come True
Marketing Daily, Aaron Baar - Saturday, February 8, 2014
The spots will air throughout the Olympics broadcasts, with a heavy foc ...
- Financial Services Spend Big For Online Video Following Super Bowl, CPGs Stay The Course
RTBlog, Tyler Loechner - Friday, February 7, 2014
To get people prepped for "tax season" -- or maybe to he ...
- Brands Lag Expectations In Travel, Financial Services
Marketing Daily, Tanya Gazdik - Wednesday, February 5, 2014
In travel, expectations have grown 15%; brands have only grown 6%. ...
- Esurance Uses Bowl To Launch Twitter Sweeps
Marketing Daily, Tanya Gazdik - Monday, February 3, 2014
Forget the debate over which quarter of the Super Bowl is t ...