- American Express Sponsors LGBT Initiative
Marketing Daily, Tanya Gazdik - Wednesday, June 25, 2014
American Express is teaming with Out.com to present a LGBT initiative th ...
- Financial Advisors Retain Higher Ad Recall From TV
MediaDailyNews, Wayne Friedman - Tuesday, June 24, 2014
Financial advisors have a high rate of use of Web sites ...
- Insurance Companies Maintain Customer Satisfaction
Marketing Daily, Tanya Gazdik - Monday, June 23, 2014
Consumer satisfaction with auto insurance companies is reaching record-high levels, despite stea ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get per ...
- Marketers Capitalize On Futbol Fever
Marketing Daily, Tanya Gazdik - Sunday, June 22, 2014
Marketing efforts around the 2014 FIFA World Cup Brazil are in fu ...
- Government Seeks Creative Agency For Bank Stake Sell-Offs
Around the Net In MAD London, Sean Hargrave - Friday, June 20, 2014
Having bailed out several banks during the financial crisis, the government ...
- Esurance Sponsors 49ers Fan Program
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Esurance is partnering with the San Francisco 49ers in a multi-year de ...
- Coldwell Banker Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Tuesday, June 17, 2014
Coldwell Banker Real Estate is partnering with BuzzFeed to create custom conte ...
- NY Lottery Predicts The Future
Marketing Daily, Aaron Baar - Saturday, June 14, 2014
The New York Lottery is targeting Millennials with a campaign that posi ...
- Visa Heads Into World Cup Fray
Marketing Daily, Aaron Baar - Thursday, June 12, 2014
"It's going to be our biggest digital and social program and activati ...
- Barclays Trials Wearable Payment Bands
Around the Net In MAD London, Sean Hargrave - Monday, June 9, 2014
Barclays is moving into wearables via an experimental contactless payment wristband. T ...
- FirstBank Targets Younger Audience
Marketing Daily, Tanya Gazdik - Thursday, June 5, 2014
Free checking is an attractive product for customers of all ages becau ...
- Allstate Checking Up On Your Driving
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 2, 2014
Allstate is testing a smartphone application that collects data on driver behavio ...
- State Farm Handles Clippers Controversy Correctly
Marketing Daily, Tanya Gazdik - Sunday, June 1, 2014
Standing behind or stepping away from a sponsorship can be a tou ...