- TurboTax Corrects Its Return, Again
Marketing Daily - Top of the News, Thom Forbes - Friday, January 30, 2015
As any kid knows, it's not wise to spring an unwelcome surpri ...
- AllianceBernstein's Brand Makeover
MAD, Larissa Faw - Friday, January 23, 2015
Independent marketing agency MBLM is launching a year-long brand identity initiative f ...
- Hot Spot: Now You See Her, Now You Don't?
Marketing Daily, Sarah Mahoney - Friday, January 23, 2015
A teaser for its Super Bowl spot stars the inimitable Mindy Kalin ...
- Surprising Insights Into Hispanic Millennials And Their Finances
Engage:Hispanics, Mario Carrasco - Friday, January 23, 2015
For marketers and ad agencies, attracting the coveted Millennial crowd has topp ...
- Walmart Looks To Cash In On Tax Returns
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 21, 2015
In another expansion of its financial services offerings, Walmart says it wi ...
- Legal & General Reviewing All Media And Advertising
Around the Net In MAD London, Sean Hargrave - Monday, January 19, 2015
Legal & General is reviewing all its media and advertising accounts, sayi ...
- Hot Spot: State Farm Finds Its Vanishing Agents
Marketing Daily, Sarah Mahoney - Friday, January 16, 2015
State Farm finally lets us see the other side of the sto ...
- Chubb Urges 'Insurance Against Regret'
Marketing Daily, Tanya Gazdik - Friday, January 16, 2015
"The campaign is aimed at people who bought insurance based on pri ...
- Google, Lending Club Ink Partnership To Lend Funds
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2015
Lending Club, the peer-to-peer network connecting borrowers with lenders, has formed ...
- Jackson Hewitt 'Works Hard For The Hardest Working'
Marketing Daily, Tanya Gazdik - Thursday, January 15, 2015
"Our new brand promise conveys our commitment to the customer," Jackson Hewi ...
- Hot Spot: Turbo Tax Targets Runaway Brides, Rogue Doves
Marketing Daily, Sarah Mahoney - Tuesday, January 13, 2015
Turbo Tax is expanding its cinema-of-unexpected-consequences campaign, where life's dramas create t ...
- Ally Bank Tells The 'Facts Of Life'
Marketing Daily, Tanya Gazdik - Tuesday, January 13, 2015
The ads emphasize that because it is an online bank, it us ...
- Confused.com Takes BRIAN The Robot To The Cinema
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
Confused.com has penned a one-year partnership for the Family Gold Spot acro ...
- HSBC Relaunches Advance Accounts Through Social Media Videos
Around the Net In MAD London, Sean Hargrave - Monday, January 12, 2015
HSBC is using the relaunch of its Advance current account to pu ...
- NEW! Get Your Credit Swagger On With Experian Credit Tracker
Out to Launch, Amy Corr - Wednesday, January 7, 2015
Experian's latest ad campaign, "Get your credit swagger on," helps consumers ga ...
- Realism-Fueled John Hancock Ads Intrigue Readers
Marketing Daily, Tanya Gazdik - Friday, January 2, 2015
With the plethora of reality-based TV shows, it's no wonder that ...