- Group M Retains GBP80m Lloyds Account
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2015
Group M has retained the GBP80 million Lloyds Banking Group media busines ...
- 180LA Helps Pacific Life Launch Its 'Swell' New Subsidiary
MAD, Larissa Faw - Thursday, March 26, 2015
The subsidiary, named Swell, is devoted to cause-driven investing, and the compa ...
- Western Union Intros My WU Customer Loyalty Program
Marketing Daily, Tanya Gazdik - Thursday, March 26, 2015
Western Union recently rolled out My WU, a customer loyalty program ...
- Q&A: The Timelessness Of 'Mayhem'
Marketing Daily, Ken Beaulieu - Wednesday, March 25, 2015
"You know you have a good idea when the core of ...
- Can AmEx's Plenti Break The Coalition Curse?
Marketing Daily, Sarah Mahoney - Tuesday, March 24, 2015
American Express is rolling out Plenti, a new coalition loyalty plan, linki ...
- BBVA Compass Launches Campaign For NBA American Express Card
Marketing Daily, Tanya Gazdik - Monday, March 23, 2015
"To develop the campaign, we integrated feedback from NBA fans," said BB ...
- Berkshire Hathaway HomeServices Ad Plays Up Emotions
Marketing Daily, Tanya Gazdik - Monday, March 16, 2015
"We wanted this spot to reflect the diversity of the home selle ...
- FCA Looks To Consolidate Buying And Planning
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
The Financial Conduct Authority, the regulator for the financial services industry, ...
- Google CFO Patrick Pichette To Retire
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 10, 2015
Patrick Pichette, Google's CFO since 2008, has put plans in motion ...
- Goldman Sachs Launches Social Net For Wall Street
The Social Graf, Erik Sass - Monday, March 9, 2015
There's a new social network for the wolves of Wall Street call ...
- Capital One Puts Money Where Its Mouth Is With Tech Scholarships
Marketing Daily, Karl Greenberg - Friday, March 6, 2015
The lack of diversity at tech companies, and the concomitant dearth ...
- TD Ameritrade Targets Smart Sheep. Or Sheep With Smartphones
Marketing Daily, Sarah Mahoney - Thursday, March 5, 2015
Geico may have Max, a pig with excellent mastery of his smartphon ...
- NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management
Out to Launch, Amy Corr - Tuesday, March 3, 2015
Rube Goldberg contraption promotes love for science. Order Bud Light with o ...
- Visa, Pizza Hut And Accenture Plan Connected-Car Pizza
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 3, 2015
Visa and Pizza Hut, at the Mobile World Congress in Barcelona, introduc ...
- Apartments.com Launches $100 Million Campaign
Marketing Daily, Karl Greenberg - Monday, March 2, 2015
Jeff Goldblum channels Larry Ellison in a first-ever national campaign for Apartments.co ...
- Costco Says Citi-Branded Visa Card Will Replace AmEx
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 3, 2015
If "Everywhere you want to be" includes loading the conveyor belt ...
- Apple, IBM Extend App Partnership
Mobile Marketing Daily, Laurie Sullivan - Monday, March 2, 2015
Apple and IBM announced Monday at the Mobile World Conference a seri ...