- Farmers Uses Real Claims For Creative Inspiration
Marketing Daily, Tanya Gazdik - Monday, December 28, 2015
"We evaluated several potential campaigns before selecting this one. We loved th ...
- Discover Breaks New Creative
Marketing Daily, Tanya Gazdik - Monday, December 28, 2015
"The creative concept for the new campaign illustrates how everyday purchases c ...
- Aflac Enlists Herschel Walker
Marketing Daily, Tanya Gazdik - Monday, December 28, 2015
Aflac, in support of its sponsorship of the Heisman Trophy, is launchi ...
- Triggered Email Click Rates Soar To Nearly 229%
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
Marketers must go beyond traditional metrics and analyze email subscribers to ga ...
- Nasdaq Helps Companies With Social Media Outreach
The Social Graf, Erik Sass - Thursday, December 17, 2015
Nasdaq has created what is essentially a bespoke in-house agency which hel ...
- Ameriprise Financial Helps Retirees Fund Relaxed Lifestyles
Out to Launch, Amy Corr - Wednesday, December 16, 2015
Ameriprise Financial launched two ads under its new platform "Be Brilliant." Wi ...
- Investors Group Asks Canadians If They Would Trade Fondest Memory For Money
Out to Launch, Amy Corr - Wednesday, December 16, 2015
Would you trade your fondest memory for money? Investors Group asked Canadia ...
- Western Union Digital Multichannel Campaign Makes People Feel, Then Think And Act
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2015
Western Union has combined content, video, social, display, and search advertising in ...
- Prudential Effort Encourages More Retirement Savings
Marketing Daily, Tanya Gazdik - Friday, December 4, 2015
"We needed to urge them to act now by taking steps towa ...
- Credit Suisse Mulls Social Net For Super Rich
The Social Graf, Erik Sass - Thursday, December 3, 2015
Among the many trials and tribulations faced by the super-rich is t ...