- Heinz Credits Marketing Strategy For 19% Profit Hike
Marketing Daily, Nina Lentini - Friday, November 30, 2007
[Food] "We have now invested in double-digit marketing increases in five ...
- Research: Gourmet, Specialty Sales Expected To Soar
Marketing Daily, Aaron Baar - Friday, November 30, 2007
[Food] "America's fascination with world flavors, along with its growing ethnic populatio ...
- Today's FDA Hearing To Focus On Sodium Content In Food
Marketing Daily, Aaron Baar - Thursday, November 29, 2007
[Food] The Food and Drug Administration today will hold a public heari ...
- Diamond Foods Readies New Ads, Declines Super Bowl
Marketing Daily, Nina Lentini - Thursday, November 29, 2007
[Food] The company will leverage the success it has enjoyed since employi ...
- Mac & Cheese Makes Comeback
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 27, 2007
Sonic Drive-In has started selling mac and cheese as a snack. Kra ...
- Cabot Jumps On Greek-Style Yogurt Bandwagon
Marketing Daily, Aaron Baar - Tuesday, November 27, 2007
[Food] The company had initially planned on targeting the culinary and cooki ...
- Starburst Title Sponsors Six Flags Tornado Water Rides
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2007
[Food] The experiential effort will be promoted on the candy's Web sit ...
- Diamond Foods Revamps Site For The Consumer
Marketing Daily, Aaron Baar - Monday, November 26, 2007
[Foods] The redesigned site includes more than 200 recipes for general dini ...
- Checks Feature M&M Characters
Marketing Daily, - Friday, November 23, 2007
Mars North America and Checks In The Mail have partnered to produ ...
- Burger King's Price Strategy Turns Up Heat on Rivals
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 21, 2007
...
- Subway's Diet: Less Oil, More Recycling
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 21, 2007
...
- Cranberries Crunched By Poor Weather Conditions
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 21, 2007
Thanks to new product innovations and efforts to promote the health benefi ...
- Hormel Promotes Tegt To Group VP/Specialty Foods
Marketing Daily, - Wednesday, November 21, 2007
Hormel Foods Corporation has promoted Robert A. Tegt to group VP ...
- Talking Turkey: One Bird's Domination Of The Market
Marketing Daily, Sarah Mahoney - Wednesday, November 21, 2007
[Food] Butterball, of course, leads the whole-turkey market, with anywhere from 2 ...
- USDA Rescinds OK For Chicken Label; Tyson Will Revise
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 20, 2007
The U.S. Department of Agriculture has informed Tyson Foods that it h ...
- Campbell Soup Cites Ad Spend, Weather For Slow Sales
Marketing Daily, Aaron Baar - Tuesday, November 20, 2007
[Food] The company needs to innovate in its core soups business ...
- Fast Feeders Fight Movement To Have Calories Posted
Around the Net In Brand Marketing, Thom Forbes - Monday, November 19, 2007
One of the most powerful health officials in the country--New York's heal ...
- Diamond Foods' Emerald Brand Wins Award
Marketing Daily, - Monday, November 19, 2007
Diamond Foods' Emerald brand is the recipient of a Progressive Grocer's Catego ...
- Activia's Success Due To Danone's R&D Juggernaut
Around the Net In Brand Marketing, Thom Forbes - Friday, November 16, 2007
Bifidus animalis DN-173010--the key ingredient in Activia, a yogurt Danone's Dannon divisi ...
- Kraft Sells Post Cereals To Ralcorp
Marketing Daily, - Friday, November 16, 2007
Kraft Foods is selling its Post cereal brands to Ralcorp, a store-brand ...
- Dairy Queen Intros First Gift Card Promo
Marketing Daily, - Thursday, November 15, 2007
Dairy Queen is commencing its first gift card promotion. The holiday prom ...
- Spice Maker McCormick Buys Unilever's Lawry's, Adolph's
Marketing Daily, Nina Lentini - Thursday, November 15, 2007
[Food] The company will enter the growing wet marinades category with t ...
- McDonald's Offers Premium Coffee, Breakfast Items
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 14, 2007
McDonald's is planning to roll out premium coffee drinks--including smoothies, frappes a ...
- Papa John's Sees Text-Messages As Marketing Conduit
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 13, 2007
Papa John's is rolling out a service that lets customers order piz ...
- Sara Lee Intros Thicker Hillshire Farm Deli Slices
Marketing Daily, - Tuesday, November 13, 2007
Sara Lee North American Retail has announced that its Hillshire Farm De ...
- Focus Brands Names Regian CMO
Marketing Daily, - Friday, November 9, 2007
Focus Brands, the franchisor and operator of more than 2,100 ice cre ...
- Kraft Adds Two To Directors Board
Marketing Daily, - Friday, November 9, 2007
Kraft Foods is expanding its board of directors from nine to elev ...
- Kellogg Elects Knauss To Directors Board
Marketing Daily, - Thursday, November 8, 2007
Kellogg Company has elected Donald R. Knauss, chairman/CEO of The Clorox Compan ...
- Sara Lee Profit Sinks, Partly Due To Ad Spend Hike
Marketing Daily, Nina Lentini - Thursday, November 8, 2007
[Food] CEO Brenda Barnes told analysts Wednesday morning, "Marketing and research-and-development spendi ...
- Activist Peltz Could Reshape Food Industry
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Activist investor Nelson Peltz has turned himself into one of the fo ...