- Special K Launches Crackers, Blueberry Cereal
Marketing Daily, Karlene Lukovitz - Tuesday, December 30, 2008
Both new products are being supported by campaigns spanning television spots ...
- Elusive Foodies Can Be Reached, PF Finds
Marketing Daily, Karlene Lukovitz - Tuesday, December 30, 2008
The foodie culture is "an essentially American phenomenon" that's emerged in reacti ...
- Harvard Anti-Aging Researcher Quits Shaklee Advisory Board
Around the Net In Brand Marketing, Thom Forbes - Monday, December 29, 2008
...
- Mars To Sponsor First Wishing Wall Dec. 31
Marketing Daily, - Friday, December 26, 2008
Mars' 3 Musketeers brand will sponsor the first Times Square New Year ...
- Campbell Sponsors E-Cards On Hallmark Site
Marketing Daily, Karlene Lukovitz - Friday, December 26, 2008
The e-card, showing photos of a red barn in a snowy fiel ...
- Mars Extends NASCAR Partnership
Marketing Daily, - Monday, December 22, 2008
The multi-year sponsorship commitment allows multiple Mars brands to connect with raci ...
- Media 100 - No. 55 Tim Hanlon: Light Lunch
Media Magazine, Gaetano Pollice - Tuesday, December 2, 2008
Tim Hanlon joined the leadership team of Publicis Groupe's VivaKi Ventures ...
- Pinkberry Offers New Yorkers Free Toppings
Marketing Daily, - Thursday, December 18, 2008
If the temperature dips to 18 degrees Fahrenheit (without the wind chill ...
- Economy Impacting Seafood Consumption
Marketing Daily, Karlene Lukovitz - Thursday, December 18, 2008
Of the total of 16.3 pounds consumed per person, Americans ate 12 ...
- Campbell Soup Ties In With 'Tale Of Despereaux'
Marketing Daily, Nina Lentini - Thursday, December 18, 2008
In its first partnership with a major movie studio, Campbell Soup ...
- General Mills, ConAgra Report Good Quarters
Marketing Daily, Karlene Lukovitz - Thursday, December 18, 2008
"Financial analysts expected General Mills' margins to be a bit higher, b ...
- As Dining In Gets Old, Specialty Foods Lure
Marketing Daily, Sarah Mahoney - Wednesday, December 17, 2008
"Certain people are extremely motivated to try authentic foods," says Arcanna. "A ...
- Why The Stock Pros Pick PepsiCo: It's a Food Company
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 17, 2008
PepsiCo should be regarded by investors as a "food [snacks] company wi ...
- Sara Lee To Eliminate 700 Business Process Jobs
Marketing Daily, - Friday, December 12, 2008
Sara Lee is moving to outsource some pieces of its transaction processin ...
- FreshDirect Launches Produce Rating System
Marketing Daily, Karlene Lukovitz - Friday, December 12, 2008
One of the biggest obstacles to the growth of online ordering ...
- Arnold Bread Offers 'Year of Wellness'
Around the Net In Brand Marketing, Thom Forbes - Friday, December 12, 2008
...
- Downturn Favors Kraft's Products, Says CEO Rosenfeld
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
Kraft CEO Irene Rosenfeld says that as the economy softens, more peop ...
- Post-Bankruptcy Twinkies Face Uncertain Future
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
If I really, really, really want to be bad, I'll buy ...
- Chiquita Raises Prices, Reports Salads Gains
Marketing Daily, - Wednesday, December 10, 2008
Citing rising costs and flat volumes in key markets, Chiquita Brands Internation ...
- Chicken Producers Benefit As Shoppers Balk At Beef Prices
Marketing Daily, Karlene Lukovitz - Tuesday, December 9, 2008
Packaged Facts points out that the faster recent growth of chicken vers ...
- Health Claims Help Fuel Premium Chocolate Growth
Marketing Daily, Karlene Lukovitz - Thursday, December 4, 2008
As for emerging trends in premium chocolate, Packaged Facts identifies bean-to-bar a ...
- Kraft Brings Crackers To Life In Holiday Push
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 4, 2008
...
- Mars Breaks Banner Ads Touting M&M's For Holidays
Marketing Daily, - Wednesday, December 3, 2008
A key offering is part of a multiplatform ad deal between ...
- Y&R's Kugelman Among Four New Whole Foods Directors
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 3, 2008
Whole Foods Markets has added four new members to its board ...
- Kraft Takes Stove Top To The Streets, Bus Shelters
Marketing Daily, Nina Lentini - Tuesday, December 2, 2008
In what the Glenview, Ill.-based company is calling a national advertising firs ...
- DeMet's Buys Nestle's Treasures, Stixx Brands
Marketing Daily, - Monday, December 1, 2008
DeMet's will merge these two brands into its existing portfolio of confectiona ...
- Kellogg Touts Super Bowl Contest On Package
Marketing Daily, - Monday, December 1, 2008
Special-edition packaging will promote the NFL PLAY 60 Super Bowl Contest a ...
- The Deadliest Menu
Media Magazine, Tricia Despres - Tuesday, December 2, 2008
It doesn't exactly sound appetizing, but diners at upscale seafood restaurant McCormi ...