- Doritos Expands Video Game Emphasis
Marketing Daily, Karlene Lukovitz - Monday, August 31, 2009
The Unlock Xbox contest offers video game enthusiasts the opportunity to desi ...
- Kellogg Embraces New Media For Tried-And-True Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Jose-Alberto Duenas, Kellogg's marketing vp of ready-to-eat cereals, talks with Elaine Wo ...
- Campbell's Chunky Line Swaps Football Helmets for Hard Hats
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
Starting next week, the brand will be advertised as a reward f ...
- Smucker Runs Second Annual Recipes Contest
Marketing Daily, - Wednesday, August 26, 2009
J.M. Smucker is turning its "Spreading Smucker's Traditions" recipe and essay contes ...
- Stonyfield Farm Yogurt Sponsors U.S. Open
Marketing Daily, - Tuesday, August 25, 2009
Stonyfield Farm has signed a one-year sponsorship agreement with the U.S. Op ...
- Financial Status Changes Exaggerate Food Buys
Marketing Daily, Karlene Lukovitz - Monday, August 24, 2009
Moreover, premium consumers who are significantly -- rather than just somewhat ...
- Everyone's A (Food) Critic
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 24, 2009
Once the domain of a select few mad-hatted gastronomes like Gael Gree ...
- Campbell Intros Reduced-Sodium Tomato Soup
Marketing Daily, - Saturday, August 22, 2009
Campbell Soup has introduced a reduced-sodium (480 mg per serving) version ...
- Dum Dum Pops Entice Teen Celebs
Marketing Daily, - Saturday, August 22, 2009
Spangler Candy, maker of Dum Dum Pops and Saf-T-Pops, attended the celebri ...
- What Makes Functional Foods Click?
Marketing Daily, Karlene Lukovitz - Saturday, August 22, 2009
Products with an immediate, obvious effect, like an energy boost, are mo ...
- Heinz To Raise Spending Cap To Keep Ketchup Flowing
MediaDailyNews, David Goetzl - Friday, August 21, 2009
H.J. Heinz Co., which saw a 3% increase in marketing outlays ...
- Corn Refiners Vigorously Defend High Fructose Corn Syrup
Around the Net In Brand Marketing, Thom Forbes - Friday, August 21, 2009
As major marketers respond to the complaints of consumers and obesity activis ...
- ConAgra Seeks To Expand With Shopping Cart Psychology
Around the Net In Brand Marketing, Thom Forbes - Friday, August 21, 2009
ConAgra Foods CEO Gary Rodkin is on a quest to find "t ...
- Purina's Alpo Contest Gives Dogs A Voice
Marketing Daily, Aaron Baar - Thursday, August 20, 2009
In the contest, "Real Dogs Tell It Like It Is," dogs (presumab ...
- Nestlé Cookie Dough Back In Stores
Marketing Daily, - Wednesday, August 19, 2009
Nestlé Toll House refrigerated cookie dough is returning to store shelves, wi ...
- Food/Bev Execs Cautiously Optimistic About '10
Marketing Daily, Karlene Lukovitz - Wednesday, August 19, 2009
In short, industry leaders are upbeat about their business outlook, while recognizi ...
- Groupe Danone Offers 'Dannonomics' Loyalty Program
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 19, 2009
Dannon is launching a "Dannonomics" loyalty program that rewards shoppers based ...
- Ford, Newman's, Partner For Hunger Relief
Marketing Daily, - Tuesday, August 18, 2009
Ford Motor Co. and Newman's Own, Inc. announced their continued commitment ...
- Mintel: Sodium Becoming 'The New Trans Fat'
Marketing Daily, Karlene Lukovitz - Monday, August 17, 2009
Increasing awareness of sodium-associated health risks, as well as growing pressure fr ...
- Farmwashing: Big Food's Branding Woes ... Again
Around the Net In Brand Marketing, Thom Forbes - Monday, August 17, 2009
...
- StarKist Making A Major Push for Pouched Tuna
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
Charlie's back but, if you can believe it, in a low-key wa ...
- Value, Taste Drive Food Purchases Worldwide
Marketing Daily, Karlene Lukovitz - Thursday, August 13, 2009
Americans were also somewhat more inclined to cite preparation convenience than the ...
- Dogs (And Cats) Are Going To Nestlé's Business
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
The world's largest food and drink producer by sales is doing ...
- Food Firms Warn Of Sugar Shortage
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 13, 2009
...
- Nestle's Butterfinger Hits The Comedy Circuit
Marketing Daily, Karlene Lukovitz - Wednesday, August 12, 2009
The Butterfinger/Improv Comedy Tour Sweepstakes offers a grand prize of a come ...
- Meat Cutters Offering Cooking Advice To Lure Shoppers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 12, 2009
Supermarkets are training their butchers to chew the fat with customers ...
- Einstein Bros. Continues Aggressive Growth
Marketing Daily, - Tuesday, August 11, 2009
Einstein Bros. Bagels plans to continue rapid growth through licensed locations throu ...
- Cadbury's Stride Rescues Video Game Arcades
Marketing Daily, - Tuesday, August 11, 2009
Cadbury's Stride gum is looking to rescue the old-school video game arca ...
- Pringles Dangles Food Vacation
Marketing Daily, - Thursday, August 6, 2009
P&G's Pringles brand is dangling a trip to the Food Network N ...
- Purina Pro Plan Beefs Up Pet Rescue Effort
Marketing Daily, Aaron Baar - Thursday, August 6, 2009
The contest, called "Doing More for Pets," asks consumers to pick amo ...