- Recall, Weak Cereal, Eggo Sales Hurt Kellogg
Marketing Daily, Karlene Lukovitz - Thursday, July 29, 2010
CEO David Mackay noted that cereal as a whole tends to ...
- Bruner Named GMA SVP, Science & Regulatory Affairs
Marketing Daily, - Thursday, July 29, 2010
Bruner is a 23-year veteran of the consumer products industry who h ...
- Jamba Juice Whips Up New Flavor: Fake-vertising
VidBlog, Steve Smith - Friday, July 30, 2010
Cheeseburgers are one of the great guilty pleasures in America. Like chee ...
- Harris: Just 30% Of Adults 'Love' Cooking
Marketing Daily, Karlene Lukovitz - Thursday, July 29, 2010
Given the huge popularity of cooking channels/shows and Americans' current propensity ...
- 'Master Chef' Cooks Up Hot Ratings
MediaDailyNews, Wayne Friedman - Wednesday, July 28, 2010
A couple of new summer reality shows went at it on Tuesd ...
- PepsiCo, Feeling Its Oats, Will Try To Lift Breakfast Category
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
PepsiCo is preparing a major campaign behind its Quaker Oats brand, whi ...
- Lay's Enlists Local Farmers For Mobile Tour
Marketing Daily, Tanya Gazdik - Monday, July 26, 2010
"This is a natural extension of that campaign," Lay's Linda Bethea tel ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Just An Online Minute... Media Whiz Delivers The Best Of Summer Boardwalks (Freaks Optional!)
Just An Online Minute, Kelly Samardak - Friday, July 23, 2010
Within two minutes of entering last night's party with its wraparound de ...
- Iams Partners With Sites For Camp Doggie/Kitty
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2010
"Given the surge in social network marketing and its growing clout, ju ...
- Ice Cream, Nice Cream, They're All Screaming For Ice Cream
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 22, 2010
I could no more resist a story about rising ice cream sal ...
- Hostess Launches Convenience Store Breakfast Line
Marketing Daily, - Wednesday, July 21, 2010
The line features conveniently packaged favorites, including blueberry and chocolate chip muffi ...
- Sara Lee Looking To Get A Rise Out Of Bakery Unit
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 21, 2010
Advisers to Sara Lee are selectively reaching out to companies and private-equi ...
- Who Eats Spam?
Marketing Daily, - Wednesday, July 21, 2010
Top 10 DMAs in which reside adults who ate Spam in t ...
- NPD: Consumers Accepting Stevia-Sweetened Foods
Marketing Daily, - Tuesday, July 20, 2010
June Dieting Monitor data show 35% of U.S. consumers reporting that th ...
- Baskin Robbins Retires Five Flavors On 'National Ice Cream Day'
Around the Net In Brand Marketing, Thom Forbes - Monday, July 19, 2010
Yesterday, in case you missed it, was National Ice Cream Day, ...
- Ben & Jerry's Targets Boston For Summer Freebies
Marketing Daily, - Friday, July 16, 2010
In a bid to boost its Boston sales and promote two n ...
- FTC Action: Nestlé Pulls Boost Kid Essentials Ad Claims
Marketing Daily, - Friday, July 16, 2010
As part of a settlement with the Federal Trade Commission, Nestlé Healthca ...
- Cinnabon Wafting Toward Reinvention As Bakery-Cafe
Around the Net In Brand Marketing, Thom Forbes - Friday, July 16, 2010
Elissa Elan reports that Cinnabon, the 25-year-old chain known for its cinnam ...
- Survey: Food, Beverage Execs Cautiously Optimistic
Marketing Daily, Karlene Lukovitz - Thursday, July 15, 2010
Senior executives in the food and beverage industry expect to see reven ...
- Cosi Shifts Marketing Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
The 144-unit Cosi fast-casual chain is breaking from its longtime strategy bui ...
- Study: Imported Extra Virgin Olive Oil Often Mislabeled
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
Two university labs find that more than 60% of olive oil label ...
- FarmVille Adds Brand Name Crops To Its Virtual Fields
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
I get notified on Facebook every time a colleague of mine til ...
- Survey: Krispy 'Cremes' Competitors
Marketing Daily, Karlene Lukovitz - Wednesday, July 14, 2010
While Starbucks pulled the most votes when consumers were asked to na ...
- Who Eats Right?
Marketing Daily, - Thursday, July 15, 2010
Top 10 DMAs in which reside adults who agree strongly or somewh ...
- Deloitte Study: Consumers Love Spending Less
Marketing Daily, Sarah Mahoney - Tuesday, July 13, 2010
The good news from Deloitte's "New American Pantry" is that the va ...
- Top Execs Dish About Social Media Strategies
Marketing Daily, Karlene Lukovitz - Tuesday, July 13, 2010
What do senior management executives at CPG companies and retailers think abo ...
- Red Mango Expands Smoothie Flavors
Marketing Daily, - Tuesday, July 13, 2010
The Red Mango chain has added new smoothie flavors to its men ...
- Q&A With Papa John's Marketing Chief Andrew Varga
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
Noreen O'Leary sits down with Andrew Varga, who joined Papa John's ...
- McDonald's Smoothies Flow Nationally Today
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 13, 2010
McDonald's is launching it national smoothies campaign today with a budget "hither ...