- Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, b ...
- Non-Burger Chains Up In EquiTrend Score
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
The study gives Subway the nod as "Quick Serve Restaurant Brand ...
- Kraft Mac Creates 'Instant' Twitter-Based TV Spot
Marketing Daily, - Tuesday, March 29, 2011
Kraft Macaroni & Cheese and agency Crispin Porter + Bogusky yesterday us ...
- Campbell Soup Faces Lawsuit Involving Lower-sodium Products
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 29, 2011
A federal court is giving the green light to a lawsuit ...
- Kraft To Reward Sustainable Farmers
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
Kraft Foods' Planters brand wants to recognize American peanut farmers who a ...
- Advertising As Art? On Classic Fruit Crates
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 28, 2011
You probably have one on a poster or framed above the stov ...
- Global Private Label To Leap 25% By 2025
Marketing Daily, Karlene Lukovitz - Friday, March 25, 2011
The report also concludes that top or "A" brands are expected ...
- Extreme Flavors Getting More Extreme
Marketing Daily, Karlene Lukovitz - Thursday, March 24, 2011
Like a sprig of Douglas fir in that martini? Adventurous chefs a ...
- Cheerios Kicks Off Kids' Book Author Contest
Marketing Daily - Breaking News, Karlene Lukovitz - Thursday, March 24, 2011
General Mills' Cheerios has kicked off this year's Cheerios New Author Contes ...
- Getting Real About Your Food Labels
Marketing Daily - Top of the News, Thom Forbes - Friday, March 25, 2011
If a marketing genius were to come up with a food th ...
- In Line With Estimates, General Mills Sees Still Suffers Stock Selloff
Around the Net In Brand Marketing, Nina Lentini - Thursday, March 24, 2011
General Mills on Wednesday reported profits rose 18% from a year a ...
- Walmart Pledges $5 Million To Meals On Wheels
Marketing Daily, - Wednesday, March 23, 2011
In an effort to fight hunger among senior citizens, the Walmart Foundati ...
- Nestle Chief Wants Profit From Virtue
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 23, 2011
Nestle Chairman Peter Brabeck-Letmathe says CEOs shouldn't use shareholder money for philanthrop ...
- New Seafood Brand Lets You Track Your Snapper
Marketing Daily, Sarah Mahoney - Tuesday, March 22, 2011
In response to last year's massive oil spill in the Gulf ...
- Will New Pork Campaign Work?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Pork prices are way up and, so far, retailers have swallowed mo ...
- More Retro Action: Heinz, Hostess Follow Pepsi
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
One week after PepsiCo made retro versions of Pepsi, Mountain Dew a ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- Yes, Alabama Has A Coastline; State To Market Its Seafood Post-Spill
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 21, 2011
Alabama has created an Alabama Seafood Marketing Commission dedicated to increasing busine ...
- General Mills Confirms Yoplait Talks
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
General Mills says it has started talks to acquire the French compa ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- Japan Woes Will Create A Fish Gap
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
It's too early to tell how seafood supply to the U.S. wi ...
- Terra Chips, JetBlue Mark National Potato Chip Day
Marketing Daily, Karlene Lukovitz - Friday, March 11, 2011
The Hain Celestial Group chips brand and the airline, which have h ...
- 'Next They'll Tell Us Junk Food Is Good For Us' Syndrome
Marketing Daily - Top of the News, Thom Forbes - Friday, March 11, 2011
It's not going to happen overnight but putting "No Fat" on yo ...
- Shaun White Inks Deal With Stride Gum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Snowboarding star Shaun White has signed on with Kraft Foods to ...
- Rumors Of Captain Crunch's Demise Exaggerated
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 10, 2011
Quaker Oats has quashed rumors that parent PepsiCo is planning to ...
- Stouffer's Farmers' Harvest Seeds FarmVille
Marketing Daily, Karlene Lukovitz - Wednesday, March 9, 2011
While the Nestle brand is just now unfurling its full in-game promotio ...
- JuicyFruit Brings Back Unicorn
Marketing Daily, - Wednesday, March 9, 2011
The serenading unicorn is making a return appearance on behalf of JuicyFr ...
- Kraft Touts Mac & Cheese Tersely
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 9, 2011
Kraft Foods is taking to Twitter to talk up Mac & Chees ...
- Chiquita Plans New Food, Non-Food Licenses
Marketing Daily, - Tuesday, March 8, 2011
Chiquita Brands has hired Nancy Bailey & Associates to create and impleme ...
- Draftfcb Chicago Wins Nestle Tombstone Biz
Marketing Daily, - Tuesday, March 8, 2011
Nestle has announced that it has chosen Draftfcb Chicago as its n ...