- Idaho Farmers' Cheese Campaign Targets Floridians
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
The "Beyond the Cracker" campaign is anchored in a site of t ...
- Ben & Jerry's Expands Tweet-driven Freebies Tour
Marketing Daily, Karlene Lukovitz - Tuesday, May 31, 2011
In addition to their pre-planned stops at retailers, community events, businesses ("offi ...
- Wheaties Fuel Sponsors 'Designing Spaces' Extension
Marketing Daily, - Tuesday, May 31, 2011
Wheaties Fuel is sponsoring a redesign of a South Florida children's hospit ...
- USA Network, 'EW' Sweeten Summer Lineup
MediaDailyNews, Fern Siegel - Friday, May 27, 2011
Cabler USA Network has partnered with Entertainment Weekly and premium ice cre ...
- Pretzel Crisps Logic: Leveraging Tech to Grow
Marketing Daily, Karlene Lukovitz - Thursday, May 26, 2011
Consumers took to Pretzel Crisps because they offer "all of the crunc ...
- Something's Rotten In The State Of Fishmongering
Marketing Daily - Top of the News, Thom Forbes - Friday, May 27, 2011
A new report from the international ocean advocacy group Oceana claims th ...
- How Similar Are Canadian, American Preferences?
Marketing Daily, Karlene Lukovitz - Wednesday, May 25, 2011
Americans are expected to increase consumption of sweet snacks and desserts thr ...
- ANA Exec Blasts Kids' Food Marketing Proposal
Marketing Daily, - Tuesday, May 24, 2011
During Tuesday's public forum in Washington, D.C., to garner feedback on t ...
- GMA Names Global Strategies EVP
Marketing Daily, - Tuesday, May 24, 2011
The Grocery Manufacturers Association has hired Sean Darragh for a newly creat ...
- Frito-Lay Seems To Have Learned A Lesson
Marketing: Green, Jacquelyn A. Ottman - Wednesday, May 25, 2011
This more subdued communication correctly takes away any hint of potential greenwa ...
- Organic Foods Attract Investors
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
In spite of the weak economy, sales of organic foods are stro ...
- Poll: People Would Pay More for Safer Food
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
A new survey commissioned by the Pew Charitable Trusts shows significant majoriti ...
- General Mills Supports NBCU 'Healthy' Initiative
MediaDailyNews, Wayne Friedman - Monday, May 23, 2011
General Mills has returned as a sponsor of NBC Universal's second annu ...
- Smucker Buys Rowland Coffee
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
The J.M. Smucker Co. has completed the acquisition of the coffee bran ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Kraft's Halls Stages Irritation Opera
Marketing Daily, Aaron Baar - Saturday, May 21, 2011
The onset of allergy season can bring with it sore and scratc ...
- Slim Jim 'Saddened' By Death Of 'Macho Man' Savage
Marketing Daily, - Friday, May 20, 2011
The people at Slim Jim are "saddened" by the loss of the ...
- Frito-Lay's Cheetos Rewards Goofing Off
Marketing Daily, Karlene Lukovitz - Thursday, May 19, 2011
The goal of the Cheetos Billion Minute Break is getting brand fa ...
- General Mills Plans To Buy Controlling Interest In Yoplait
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
General Mills is planning to buy controlling interest in France-based Yoplait f ...
- Hershey's West Heads West To A Smaller Del Monte
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 19, 2011
Why would Hershey CEO David J. West, 48, leave his high-profile, high-pe ...
- Applegate Hits The Road With The 'Dogs'
Marketing Daily, Tanya Gazdik - Tuesday, May 17, 2011
The Bridgewater, N.J.-based company will also hand out $100,000 worth of coupon ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Malt-O-Meal Campaign 'Bags' The Box
Marketing Daily, Tanya Gazdik - Friday, May 13, 2011
The Minneapolis-based company has launched a Web site and blog where use ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- ESPN's 'Fanwich' Challenge Part Of 'Crazy' Campaign
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
The ESPN "Fanwich" contest has delis, restaurants and Joe Fans submitting entran ...
- P&G Pringles Brand Makes It Loud
Marketing Daily, - Wednesday, May 11, 2011
Procter & Gamble is giving consumers the opportunity to turn their emp ...
- Howie Mandel Blows the Lid Off That Pizza Guy Tipping Scam
VidBlog, Steve Smith - Thursday, May 12, 2011
Have you thought about the cost of that delivered pizza? No, reall ...
- Frozen Pizza Brand Takes On Delivery
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 11, 2011
Today, Red Baron begins an online war against delivery pizza in webisod ...
- Bake On! Duncan Hines Turns Cake Mix Ads On End
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 11, 2011
For decades, cake mix ads have featured moms and children but Dunc ...
- Healthy Weight Group Launches Campaign
Marketing Daily, - Tuesday, May 10, 2011
The Healthy Weight Commitment Foundation -- made up of 160 retailers, fo ...