- The Quest For Better-For-You Products And The New MyPlate
Marketing: Health, Rich Goldblatt - Friday, July 29, 2011
Call it a food trend with a very healthy following. ...
- Kraft Changes Agencies Again
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 28, 2011
Kraft is changing agencies on its Trident gum brand. JWT, a un ...
- Famed Chef Helps Safest Choice Eggs-plain Benefits
Marketing Daily, Karlene Lukovitz - Wednesday, July 27, 2011
The first two videos feature Giuliano Hazan using Safest Choice in prepari ...
- NPD: Portion Control of Growing Concern
Marketing Daily, - Wednesday, July 27, 2011
Consumers in general -- and Gen X-ers in particular -- are increasing ...
- Leading Makers To Use Cash For Acquisitions
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2011
Despite the economy and trends to the contrary in other industries, leadi ...
- Kraft Cheese Teams With International Chili Society
Marketing Daily, - Monday, July 25, 2011
Kraft Natural Cheese has formed a partnership with the International Chili Socie ...
- Greek Gods Yogurt Inks Karnazes As Spokesperson
Marketing Daily, - Monday, July 25, 2011
The Greek Gods yogurt has signed Dean Karnazes as its new spokesper ...
- (Dis)Agreement: As American As Apple Pie (à la Mode)
Marketing Daily - Top of the News, Thom Forbes - Monday, July 25, 2011
The looming budget disaster is being nudged in the headlines by anoth ...
- ABC Milks BoxTop Media
MediaDailyNews, David Goetzl - Wednesday, July 20, 2011
An ABC rep firm has inked a deal to begin selling invento ...
- Applebee's Franchisees Use Facebook To Up Customer Service
Online Media Daily, Gavin O'Malley - Tuesday, July 19, 2011
Applebee's has been working with social media management system provider Expion ...
- Next Up: Portioned Packaging; Dark Spirits Flavoring
Marketing Daily, Sarah Mahoney - Monday, July 18, 2011
"As companies respond to the new U.S. nutrition guidelines, it appears th ...
- Industry Unveils New Marketing-to-Kids Standards
Marketing Daily, Karlene Lukovitz - Friday, July 15, 2011
The new standards, while not specifically described as such, are clearly intend ...
- Coalition Takes On Kids' Marketing Proposal
Marketing Daily, Karlene Lukovitz - Thursday, July 14, 2011
The food, advertising, media and restaurant industries, now formally cooperating in ...
- Health Organizations Want Federal Nutrition Database
Marketing Daily, - Wednesday, July 13, 2011
Twenty-five local government health agencies plus consumer advocacy groups such as Consume ...
- Menchie's Frozen Yogurt Makes Toys Offer Permanent
Marketing Daily, Karlene Lukovitz - Tuesday, July 12, 2011
Menchie's is not in the business of selling frozen yogurt, but t ...
- Wonka Gets YouTubed: Oompa Loompas Overlooked
VidBlog, Steve Smith - Wednesday, July 13, 2011
In addition to trying to demonstrate that the largest video destination ...
- Coke 'Shape' Ad Leads Q2 Ace Effectiveness Scores
Marketing Daily, Karlene Lukovitz - Monday, July 11, 2011
The ad, which pulled a 670 Ace score compared to the bevera ...
- Campbell, In The Soup, Discusses Its Strategy Today
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 12, 2011
Campbell Soup has an analyst's meeting this morning -- the first f ...
- Menu Labels: Groups Battle Over Compliance Scope
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
Various groups have now filed responses to the Food and Drug Administration ...
- Eco Brands Join For Back-To-School Promo
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2011
"Annie's often works with like-minded companies to create great campaigns, but th ...
- Bill Looks to Quash Marketing to Kids Guidelines
Marketing Daily, - Thursday, July 7, 2011
The food and advertising industries are rooting for passage of a n ...
- FDA Hones In On Marketing To Kids
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
The Federal Trade Commission has its sights set on food marketing ...
- McCormick Brands In Social Media Push
Marketing Daily, Karlene Lukovitz - Thursday, July 7, 2011
The brands' fans are already big on using social media to sha ...
- EU Expected to Approve Stevia
Marketing Daily, - Wednesday, July 6, 2011
European Union governments have authorized used of stevia sweeteners in some food ...
- Entenmann Mentions Casey Anthony Verdict In Twitter?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Entenmann's hashtag #notguilty seems to suggest the company is making a comme ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Entenmann's Hashtag Surfing Fail
The Social Graf, Erik Sass - Wednesday, July 6, 2011
Words are tricky things. In the abstract, they have a simple, self-evide ...
- Gardein Parties, Issues Meatless Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
Garden Protein International, makers of the Gardein line of meat-free foods, ...