- Spam Brand Unveils First (Animated) Spokesperson
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Hormel's Spam is using its first "spokesperson," an animated character dubbed "S ...
- Planters PB Effort Reflects Kraft's New 'Aggressiveness'
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The launch campaign for Planters Peanut Butter reflects Kraft's shift from ...
- Chase Sapphire Entitled Sponsor For Bravo's '80 Plates'
MediaDailyNews, Fern Siegel - Wednesday, February 29, 2012
Bravo Media signed a co-production partnership with Chase Card Services that featur ...
- The Greek Gods Runs Video, Recipe Contest
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
The Greek Gods yogurt has launched a recipe and video contest challengi ...
- Oreo Celebrates 100 With Global Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
In 1912, the National Biscuit Company launched Oreo sandwich cookies to ...
- Food For Thought: Omega-3 Fatty Acids
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 28, 2012
I can see it coming: Whole Wheat Bran with Anchovies Bits. Salmon-Fortifi ...
- Greek Yogurt Mixes Up The Category
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Greek yogurt is booming, and nothing demonstrates that more clearly than t ...
- Miracle Whip Campaign, By Arthur Miller!
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," a ...
- Swoop Dives In With Local Offers
Online Media Daily, Mark Walsh - Thursday, February 23, 2012
Cambridge, MA-based start-up Swoop is launching a new service that lets W ...
- CEO: Campbell To Leverage Food-Culture Shifts
Marketing Daily, Karlene Lukovitz - Wednesday, February 22, 2012
Food makers must respond to "enduring changes" in consumer food culture, Campbe ...
- Survey: Organics Purchasing Picking Up Again
Marketing Daily, Karlene Lukovitz - Tuesday, February 21, 2012
The number of Americans reporting that they purchase organics increased from 39. ...
- Kraft Predicts 2012 Earnings Increases
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 21, 2012
Kraft Foods Inc. expects earnings to rise at least 9% this ye ...
- McCormick Adds Scent To Annual Report
Marketing Daily, Sarah Mahoney - Friday, February 17, 2012
Spice marketing company McCormick & Co. says it has scented its 20 ...
- It's Post Time, Again
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 21, 2012
Flash Quiz: What's the No. 3 cereal maker in the nation bas ...
- Tyson, Bud Light Team on March Madness Retail Promo
Marketing Daily, Karlene Lukovitz - Thursday, February 16, 2012
Tyson Wings and Bud Light are partnering on a retail promotion bei ...
- SMG Serves Video With Daily Meal
Online Media Daily, Gavin O'Malley - Thursday, February 16, 2012
In January 2011, Spanfeller Media Group proudly launched a pretty, new fo ...
- Nestle Sales Beat Hopes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 16, 2012
Nestle SA, the world's biggest food and drinks maker, managed to bru ...
- Purina Tells Owners Pets Are 'Great'
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
Every dog owner knows their pet is "good." Purina Pro Plan, wi ...
- P&G Kicks The Pringles Can To Kellogg
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 16, 2012
The analysts seem to like what they see when they crunch t ...
- Improvements, Pricing, Promos Drive Pizza Growth
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Improvements including menu innovations and ordering technology, combined with flat pricing a ...
- Who Buys Fat-Free Food?
Marketing Daily, The Editor - Wednesday, February 15, 2012
Top 10 DMAs in which reside adults who buy foods labeled ...
- Digital Maven Bonin Bough Leaving PepsiCo For Kraft
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Bonin Bough, currently global director of digital and social media at PepsiC ...
- Cabot Creamery Launches Volunteer App
Marketing Daily, Karlene Lukovitz - Tuesday, February 14, 2012
Cabot Creamery is launching Reward Volunteers, a mobile app allowing volunteers ...
- Kraft Twitter Promo Features Ted Williams
Marketing Daily, Karlene Lukovitz - Monday, February 13, 2012
Kraft Macaroni & Cheese is employing the "golden voice" of Ted Willia ...
- McDonald's Bows To Pressure On Treatment Of Sows
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 14, 2012
In another instance of activists stepping up pressure on a keystone market ...
- Stonyfield Launches YoKids Greek; Ties In With Movie
Marketing Daily, Karlene Lukovitz - Friday, February 10, 2012
Stonyfield has launched YoKids Greek yogurt, and announced tie-ins with the ...
- Whole Foods Sales Up 8.7%; More Expansion Planned
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
Whole Foods Markets says same-store sales climbed 8.7% in its fiscal fir ...
- Diamond Foods Puts CEO, CFO On Leave
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Diamond Foods Inc., one of the world's largest snack companies, placed i ...
- Nielsen: Doritos' Baby Ad Pulls Top Bowl Results
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2012
Doritos' "Sling Baby" ad earned the "rare distinction" of being both t ...
- McCormick To Open First Spice Store
Marketing Daily, Sarah Mahoney - Wednesday, February 8, 2012
Spice marketer McCormick & Co. is setting up shop. It plans ...