- Kraft Spinoff Mondelez To Hold Media Agency Review
MediaDailyNews, Steve McClellan - Friday, August 31, 2012
Mondelez International is preparing to launch a media agency review; MediaVest wi ...
- Wheat Thins Fans Check In From Roller Coasters
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2012
Kraft Foods' Wheat Thins has partnered with Six Flags on a uniqu ...
- Campbell Cans Salute Warhol's Iconic Soup Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell ...
- Slim Jim Leverages Facebook Crowdsourcing
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2012
The crowdsourcing-driven strategy was responsible for naming the community manager, and fa ...
- Bravo To Launch 'Top Chef' Spinoff
MediaDailyNews, David Goetzl - Monday, August 27, 2012
With Food Network's cooking shows continuing to sizzle, Bravo is launching anoth ...
- The Best Burger Logos
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
The proliferation of nuevo burger joints like Five Guys, Bareburger and Br ...
- Lindt Unveils New Federer TV Ad
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2012
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lind ...
- Can Marketing Save The Maine Lobster?
Marketing Daily, Sarah Mahoney - Wednesday, August 22, 2012
The Maine Lobster Council, which represents some 4,500 local lobster fishermen, ...
- Report: Collegiate Gen Y's Shaping Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2012
The nearly 20 million 18- to 20-year-olds who are currently attending colle ...
- Groups Ask FTC To Investigate Sites Marketing To Kids
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 23, 2012
Five major marketers charged with violating the Children's Online Privacy Protection A ...
- Americans Feel Guilty About Food Waste
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 20, 2012
A new survey called Eco Pulse found that 39% of Americans fe ...
- NPD: Americans Eating Smaller Regular Meals
Marketing Daily, Karlene Lukovitz - Friday, August 17, 2012
U.S. consumers are actually less likely to skip breakfast, lunch and dinn ...
- Glut Of Suits Over Labeling As Prop 37 Vote Nears
Marketing Daily - Top of the News, Thom Forbes - Monday, August 20, 2012
If you sell anything that has a label, makes a claim ...
- Ragu Ad Joins Risque Trend
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
There was an online ad from General Mills for Fiber One browni ...
- The Soap Opera World Of Olympic Cereal Boxes
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Michael Phelps used to be with General Mills' Wheaties, switched to Kellog ...
- Triscuit 'Apologizes' For Stressing Toppings
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
Kraft Foods' Triscuit is looking to drive greater use of the cracke ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- Alaska Has New Seafood Marketing Director
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 15, 2012
The Alaska Seafood Marketing Institute has a new executive director, Michael Cern ...
- Stride Gum Mint Goes Apple
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
An inspired rip-off of the Apple mien, Stride gum has created ...
- Ben & Jerry's App Finds 'Partners' for Facebook Fans
Marketing Daily, Karlene Lukovitz - Monday, August 13, 2012
This time, to promote B&J's new Greek Frozen Yogurt line, agency Amalgamat ...
- Man, Am I Excited For Season Three of Philadelphia Cream Cheese's "Real Women of Philadelphia"
Video Critique, Larry Dobrow - Tuesday, August 14, 2012
It sounds like the kind of idea birthed by chucklehead college ki ...
- Functional And Fortified Foods Confuse People
Marketing Daily, Karlene Lukovitz - Friday, August 10, 2012
Research conducted by iModerate Research Technologies found that consumers' knowledge of the ...
- Bonding Over Food Takes On A New Meaning With Millennials
Engage:Millennials, Emily Anatole - Friday, August 10, 2012
Eating is often a social activity, and for Millennials, this is ev ...
- Pepperidge Farm Launching 35 Products
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Irene Chang Britt, who recently succeeded longtime president Pat Callaghan, is t ...
- Progresso Launches Recipe Starters Cooking Sauces
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Puts a recipe, plus QR code linking to more, on each pack ...
- Weathering The Storm Of Higher Food Prices
Marketing Daily - Top of the News, Thom Forbes - Friday, August 10, 2012
Nasty weather patterns -- including drought in the U.S. Midwest, too mu ...
- Old Bay Brings Labels To Life
Marketing Daily, Aaron Baar - Wednesday, August 8, 2012
The brand is turning its logos and packaging into 3D interactive gam ...
- Oreo Celebrates Mars Landing With Red Cookie
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
It will be less controversial than the rainbow cookie, unless you're ...
- 7-Eleven Franchisee Offers Kosher Food
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
A 7-Eleven franchise location in Monsey, N.Y., became the first convenience sto ...
- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...