- How Yoplait Grew Facebook Likes By 800K In A Year
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Largely by moving away from an impersonal, push-marketing approach to a mo ...
- Kraft On Track With 10% Sodium-Reduction Goal
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Kraft Foods reports that it's on track to complete a three-year initiati ...
- Oreo's Daily Twist To Culminate In Live, Crowdsourced Ad
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
For the finale of its 100th-anniversary "Daily Twist" ad campaign, Oreo wi ...
- Waitrose Prepares Online Food Video Hub
Around the Net In OMD Europe, Nina Lentini - Wednesday, September 26, 2012
The UK supermarket will launch a food-related online video channel this autum ...
- Green Giant To Throw Giant N.Y. Veggie Pledge Event
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
As part of its new "One Giant Pledge" campaign -- urging famili ...
- Kellogg, Wilmar In New China Joint Venture
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
Kellogg Company and Singapore-based Wilmar International Limited have formed a 50/50 joi ...
- Ocean Spray Intros Reduced-Sugar Craisins
Marketing Daily, Karlene Lukovitz - Friday, September 21, 2012
Reduced Sugar Craisins Dried Cranberries have 50% less sugar than the origin ...
- Ritz Tops Best-Perceived Snacks Ranking
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2012
For the second year in a row, Ritz Crackers is the mo ...
- Pizza Means Profit
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 20, 2012
Sales at pizza restaurants will reach $36.1 billion this year, up 3. ...
- Trident Seafoods Casts Consumer Net
Marketing Daily, Karlene Lukovitz - Wednesday, September 19, 2012
When it comes to consumer awareness, the Trident Seafoods brand itself h ...
- European Food Companies Connect With Young Adults
Around the Net In OMD Europe, Tanya Gazdik - Wednesday, September 19, 2012
Young adults in Europe are communicating with food brands in new wa ...
- Hillshire Farm Sweats The Details
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2012
Hillshire Farm's first creative from Y&R New York, including TV which bro ...
- Marketers: Food Elites, Realists Taste The Difference In Shopping
MediaDailyNews, Steve McClellan - Tuesday, September 18, 2012
Shopper marketing specialist on the retail food industry SAI Marketing concludes th ...
- Wonderful Pistachios Unveils New Get Crackin' Ads
Marketing Daily, Karlene Lukovitz - Monday, September 17, 2012
The latest 15-second videos for Wonderful Pistachios -- a $30-million campaign launchi ...
- Kraft Cheese, Five Guys Promo Helps Feeding America
Marketing Daily, Karlene Lukovitz - Sunday, September 16, 2012
Starting Sept. 17, Kraft American Cheese will donate a meal to Feedi ...
- California's G.M.O Labeling Prop: Brands Caught In Crossfire
Marketing Daily, Karlene Lukovitz - Friday, September 14, 2012
Large food and beverage makers' opposition to California's Proposition 37, which wou ...
- Surprise: Subway Has 'Most-Loved' Cookies
Marketing Daily, Karlene Lukovitz - Thursday, September 13, 2012
While Oreos generate the most social buzz, Subway's cookies are the "mo ...
- Whole Foods Touts Cheese Whizzes
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2012
Whole Foods Markets says that of the 121 cheesemongers who aced t ...
- Edible Arrangements Marks Facebook Milestone
Marketing Daily, Tanya Gazdik - Monday, September 10, 2012
Edible Arrangements is marking reaching 500,000 Facebook fans with a series ...
- Mintel Finds Ice Cream Sales Heating Up
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2012
One reason that the category has struggled is that, next to flavo ...
- Oscar Mayer Launches Bartering With Bacon Promo
Marketing Daily, Karlene Lukovitz - Monday, September 10, 2012
Kraft Foods' Oscar Mayer Bacon is sending comedian/actor Josh Sankey across t ...
- 3 Martha Stewart Shows Make Hulu Debut
MediaDailyNews, Fern Siegel - Monday, September 10, 2012
Three popular Martha Stewart shows are coming to Hulu and Hulu P ...
- Kraft's Candy Corn Oreos
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 10, 2012
Kraft Foods Inc. is releasing Candy Corn Oreos ahead of the Hallowe ...
- Kraft Outlines New Companies' Targets
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2012
The EPS range was below some analysts' expectations. Kraft said the compa ...
- Is Organic Better?
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 7, 2012
This is a meta story: it's about the NPR having to revis ...
- Campbell's Chunky Revives 'Mama's Boy' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2012
After featuring "regular Joes" in its ads since 2008, Campbell's Chunky so ...
- Mintel: Low/No/Reduced Salt Launches On The Decline
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
Despite increased awareness about the risks of too much sodium in diet ...
- New Skippy PB Offers Less Sodium, Sugar
Marketing Daily, Karlene Lukovitz - Wednesday, September 5, 2012
New Skippy Natural Creamy offers one-third less sodium and sugar than i ...
- Campbell Sees U.S. Sales Gains In Fiscal Q4
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Campbell Soup Company saw a 9% gain in its U.S. soup busine ...
- Barilla Plans U.S. Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2012
Italy's Barilla SpA plans to launch a chain of Barilla-branded restaurants ne ...