- Mondelez Signs Global Mobile Deal With Google
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2013
Brokered with Starcom MediaVest, the deal covers 16 countries, from developed marke ...
- Walmart Can Do Better With Hispanic Shoppers
Marketing Daily, Roberto Siewczynski - Friday, May 31, 2013
The Hispanic shopper who goes to Walmart goes for the value ...
- Industries Meet Calorie-Cutting Pledge Early
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2013
With the industry under mounting pressure for contributing to America's obesity crisi ...
- Bradley Cooper In Hot Ice Cream Ad
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 29, 2013
General Mills' Hagen-Dazs is bringing "The House of Hagen-Dazs" to the U ...
- Girl, 9, Lectures McDonald's CEO On Nutrition
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
McDonald's needs kids more than today's kids need McDonald's. Perhaps no o ...
- Mondelez Goes Social, AR In Band-Tour Sponsorship
Marketing Daily, Karlene Lukovitz - Thursday, May 23, 2013
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was select ...
- The Week That Ferrero Put The 'Nut' In Nutella
Social Media Insider, Catharine P. Taylor - Friday, May 24, 2013
Sometimes, when you're the writer of a weekly social media column, y ...
- Nutella Shuts Fan Site, Opens Social Media Nightmare
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, May 22, 2013
Brands as disparate as Coca-Cola and Marmite embraced fan sites. Nutella mak ...
- Balance Bar Unveils 1st National TV Ads In 10+ Years
Marketing Daily, Karlene Lukovitz - Wednesday, May 22, 2013
NBTY CMO Katia Facchetti cites recent Nielsen and SymphonyIRI data that respective ...
- GrubHub And Seamless Cook Up A Merger
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 21, 2013
Take one from Column A (Seamless) and one from Column B ...
- Remnant, Premium, Or Gourmet Inventory? Gourmet Ads Strikes Deal With AppNexus
Real-Time Daily, Tyler Loechner - Tuesday, May 21, 2013
Programmatic ad serving platform AppNexus was this morning selected by food advertisi ...
- Cracker Jack Ties With Ashley Tisdale
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 20, 2013
New Cracker Jack'D in town isn't your grandfather's caramel-covered popcorn snacking foo ...
- Athenos Unleashes 'Cooking With Yiayia' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2013
The campaign is the latest creative evolution for Yiayia, who has amass ...
- Jennie-O Partners With 'Recipe Rehab'
Marketing Daily, Karlene Lukovitz - Thursday, May 16, 2013
"Recipe Rehab," created by Everyday Health Media, is the first YouTube sh ...
- Hellmann's Taps Batali For Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
For Hellmann's centennial birthday, parent Unilever is launching the largest campaign ev ...
- New App Lets You 'Buycott' Frankenseed Maker
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 16, 2013
Big surprise: the Supreme Court comes down on the independent farmer. Consum ...
- Jack Link's Looks To 'Fuel' POP Sales
Marketing Daily, Karlene Lukovitz - Wednesday, May 15, 2013
Those who don't know the beef jerky-snacks category might expect ads featuri ...
- Meaty: Whole Foods, Smithfield Talk Healthier Hogs
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2013
Looks like meat marketing is stepping center stage. Whole Foods Markets, ...
- Oreo Unveils Animated 'Wonderfilled' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 14, 2013
Having wrapped up a year of marketing celebrating its centennial, Oreo ...
- Studies: Bad News About Sodium Content, Consumption
Marketing Daily, Karlene Lukovitz - Tuesday, May 14, 2013
Two new studies indicate little progress in sodium levels in food, a ...
- McDonald's To Roll Out Three New QP's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 14, 2013
McDonald’s Corp. is launching three new Quarter Pounder sandwiches to repla ...
- Red Robin Taps Fans To Be 'Burger Daddies'
Marketing Daily, Karlene Lukovitz - Monday, May 13, 2013
National Hamburger Month celebrants can share the love through a social sharing-cum-sweepstak ...
- Whole Foods May Open More Big Stores
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
Whole Foods Market said it is looking at opening bigger stores goi ...
- Wrigley Yanks Alert Caffeine Gum
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 10, 2013
Wrigley is taking the just-launched Alert caffeinated gum off shelves for no ...
- Caffeinated Gum: Tip Of Consumers' Additives Concerns
Marketing Daily, Karlene Lukovitz - Friday, May 10, 2013
The news that Wrigley has put the brakes on its new Ale ...
- Embattled 'Junk' Food Looks To Emerging Markets
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 8, 2013
Taking an arrow from New York mayor Michael Bloomberg's quiver, a bi ...
- Ad, Innovation Push Helps Kraft Foods Beat Forecasts
Marketing Daily, Karlene Lukovitz - Friday, May 3, 2013
Kraft Foods Group reported Q1 2013 earnings and sales exceeding analysts' expectation ...
- Who's Using Artificial Sweeteners?
Marketing Daily, Nina Lentini - Monday, May 6, 2013
Top 10 DMAs in which adults have used artificial sweeteners in t ...
- Kraft Mac & Cheese Launches New Hispanic Creative
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Having scored a hit with the Hispanic campaign it launched last yea ...
- Barbara's Bakery Sweeps Ties In With Puffin-Saving Cause
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Barbara's Bakery -- makers of all-natural-ingredients products including Puffins and other cere ...