- Facebook Has Public Spat With Advertiser Over Organic Reach
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, March 31, 2014
The discussion surrounding Facebook’s organic reach took a strange turn late la ...
- Gen X Picks Up Where Boomers Left Off
Engage:Boomers, Gordon Plutsky - Monday, March 31, 2014
2014 is a big milestone in American demographic history: The last ...
- WBZ, WSBK Extend "Phantom Gourmet" Contract Through 2019
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, March 25, 2014
WBZ-TV and WSBK-TV have agreed to extend their contract with the popul ...
- Y&R Launches First Global Activia Campaign With Shakira
MAD, Larissa Faw - Friday, March 21, 2014
And the endorsement goes beyond dancing in commercials. The international superstar's n ...
- Calls For Watershed On 'Junk Food' Adverts
Around the Net In MAD London, Sean Hargrave - Friday, March 21, 2014
Campaigners are calling for a partial ban on "junk" food advertising ...
- Hot Pockets 'Showdown' Leverages YouTube Stars
Marketing Daily, Karlene Lukovitz - Wednesday, March 19, 2014
Hot Pockets is pitting popular YouTube channel personalities against one another ...
- Cracker Barrel In 'Deliciously Different' Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 17, 2014
The brand -- while well-established in various regions including the Northeast ( ...
- Dole Squish'ems Teams With Soccer's Chastain, AYSO
Marketing Daily, Karlene Lukovitz - Tuesday, March 18, 2014
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has bui ...
- How To Appeal To The Millennial Palate
Engage:Millennials, Doug Austin - Monday, March 17, 2014
The Millennial Generation is a generation in flux: 17-to-35 year olds ma ...
- Dannon Commits to Reducing Fat, Sugar
Marketing Daily, Karlene Lukovitz - Friday, March 14, 2014
Dannon is making the announcement at Friday's PHA summit in Washington, D. ...
- How Consumable Brands' TV Ads Performed In 2013
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2014
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV a ...
- Starbucks To Begin Tests For Mobile Orders, Payments
Mobile Marketing Daily, Mark Walsh - Wednesday, March 12, 2014
Starbucks plans to begin testing a service that lets customers place orde ...
- Healthy CPG Launches Dominate 2013's Pacesetters
Marketing Daily, Karlene Lukovitz - Tuesday, March 11, 2014
Products that offer some kind of health or wellness benefits once aga ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Chiquita, Fyffes Blend A Fruity Smoothie
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 11, 2014
The merger of Charlotte, N.C.-based Chiquita and Dublin, Ireland-based Fyffes creates ...
- Starcom MediaVest, Visible Measures Say Agencies Can Predict Earned Media
Social Media & Marketing Daily, Laurie Sullivan - Monday, March 10, 2014
Brands have begun to attribute return on investments for earned media, b ...
- Twitter-Powered Vending Machine Creates 3D Oreos
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
To use the machines, people browse a selection of trending flavors display ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- Oscar Mayer Creates Wake-Up App With Bacon Smell
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
Only contest winners get the plug-in. However, anyone can download the fre ...
- What The Flock? Tractor Supply Hatching Chick Days
Marketing Daily, Sarah Mahoney - Wednesday, March 5, 2014
We're seeing more of this self-reliant consumer," Andrew Heltsley, Tractor Supply's marketi ...
- Non-GMO Beats Organic Among Health-Driven Consumers
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
The "non-GMO" food/beverage product claim has for the first time surpassed "organi ...
- Mondelez, Prehype Launch Social, Sampling Platforms
Marketing Daily, Karlene Lukovitz - Tuesday, March 4, 2014
The platforms came out of the second stage of Mondelez's Mobile Futur ...
- Perdue's Harvestland In First Consumer Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 3, 2014
"We all romanticize about how our predecessors lived," notes Via creative direct ...