- The NFL In 2025: Behemoth Or Niche Sport?
Marketing: Sports, Gordon Plutsky - Tuesday, December 30, 2014
Mark Cuban caused a stir last March declaring the NFL would implo ...
- Facebook, NFL Team For Video-Sharing Effort
Social Media & Marketing Daily, Gavin O'Malley - Friday, December 26, 2014
Facebook and the National Football League have entered into a video-sharing partnershi ...
- Subway Ads React To Liverpool FC Substitutions
Around the Net In MAD London, Sean Hargrave - Friday, December 19, 2014
Subway is stepping up its sponsorship activity at Liverpool FC, with n ...
- BT Adds SkySports 1 and 2 To YouView
Around the Net In MAD London, Sean Hargrave - Wednesday, December 17, 2014
BT has bolstered its YouView sport offering by adding both Sky Spor ...
- Toyota Plays Fantasy Football With Yahoo
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales US ...
- Premier League To Introduce Friday Night Games For TV
Around the Net In MAD London, Sean Hargrave - Monday, December 15, 2014
The Premier League is to introduce regular Friday night live matches a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, December 15, 2014
The NFL secured the top spot for the third Sunday in ...
- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, o ...
- Vizio Aims To Hack The Fiesta
Marketing Daily, Aaron Baar - Tuesday, December 9, 2014
Under the banner of "This Is How We Fiesta," Vizio is offeri ...
- Requiem For A 'Light Weight'
Marketing: Sports, Jon Last - Tuesday, December 9, 2014
I'm too young to remember the movie "Requiem for a Heavyweight," b ...
- Snickers Returning To The Super Bowl
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2014
The new 30-second spot will continue the brand's "You're Not You Wh ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, December 8, 2014
The NFL's strong presence on Instagram, particularly on game days, contributed ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- Quitting FIFA Just Got Easier With UEFA's Nations League
London Blog, Sean Hargrave - Friday, December 5, 2014
If brands are looking to ditch FIFA, then UEFA has just giv ...
- Digital Subscriber Increases Offset Print Decline At 'The Times' And 'The Sunday Times'
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
The publisher of "The Times" and "The Sunday Times" made an operati ...