- Email Marketing Budgets Up, Ad Budgets Down
Research Brief, Jack Loechner - Tuesday, July 28, 2009
According to the June "2009 Marketing Trends Survey" by StrongMail Systems, ev ...
- Publicis Reports Major Drop, Says Total Ad Market Declined As Much As 15% During First Half
MediaDailyNews, Joe Mandese - Thursday, July 23, 2009
Citing the effects of the global economic recession, as well as t ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising Again
Online Media Daily, Joe Mandese - Thursday, July 23, 2009
Some encouraging signs are mounting that suggest the online advertising marketplace m ...
- Ad Optimism Soars For Online, Marketers Have Higher Hopes Than Agencies For Mobile
Online Media Daily, Joe Mandese - Monday, July 20, 2009
Ad spending plans for online and mobile media have rebounded more th ...
- Computer Shipments Perform Better Than Expected, Mobile PCs Outpace Desktops
Online Media Daily, Joe Mandese - Thursday, July 16, 2009
Worldwide shipments of personal computers dropped to 68.1 million units in t ...
- The Case Of The Missing Billions: Interpublic Giveth, But Mostly, It Taketh Away
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2009
If you think economic recessions are bad for the advertising industry, they' ...
- Interpublic: Search Only Major Medium To Rise This Year, 'Direct' Outpaces National, Local Online Markets
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Online search will be the only major medium to expand its advertisi ...
- Bottoms Up: Interpublic Revises Forecast Model, Shifts To 'Top-Down,' Media-Centric Approach
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Interpublic, the de facto source for Madison Avenue's official industry growth estimat ...
- Forrester Not Predicting Year Of Mobile In 2009 (or 2010)
MoBlog, Mark Walsh - Wednesday, July 8, 2009
You can't accuse Forrester Research of being overly effusive about mobile marketin ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media
Online Media Daily, Joe Mandese - Monday, July 6, 2009
Despite the global economic recession's drag on advertising budgets, the growth ...
- As Online Spending Fell Off a Cliff, Forecasters Spent an Alarmingly Long Time Suspended in Midair
OMMA Magazine, Erik Sass - Tuesday, July 14, 2009
Trying to predict the future is a thankless job, especially when money ...