- WPP: 'Armageddon' Averted, Ad Economy Grows 'Less Worse'
MediaDailyNews, Joe Mandese - Friday, October 30, 2009
Joining the major advertising holding companies in reporting especially weak third-quarter result ...
- Adults Drive Growth Of Halloween Industry
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 27, 2009
My son phoned yesterday to ask me to get a referee shi ...
- Black Friday: How Much Will It Matter?
Marketing Daily, Sarah Mahoney - Monday, October 26, 2009
Retailers, for the most part, will consider it a big win ...
- Ad Industry M&A Activity & IPO Wave To Hit In 2010
Online Media Daily, Laurie Sullivan - Wednesday, October 21, 2009
Despite high unemployment and little opportunity for job growth, the advertising indust ...
- Media X: Season of the Bitch
MediaDailyNews, Jack Feuer - Tuesday, October 20, 2009
Attention, Magna, ZenithOptimedia, GroupM and the rest of the media-industry precogs: enou ...
- Survey: 42% Of Marketers To Increase DOV Spend
Marketing Daily, Erik Sass - Monday, October 19, 2009
Some 42% of agency and brand marketers plan to increase their spendi ...
- Zenith Reduces U.S., Global Ad Outlook: Internet Only Medium To Gain, Albeit More Slowly
MediaDailyNews, Joe Mandese - Monday, October 19, 2009
We're not out of the woods yet. According to at least o ...
- Publicis Unit Reduces Long-Term Outlook For Internet Ad Spend, Share
Online Media Daily, Joe Mandese - Monday, October 19, 2009
Paris-based Publicis Groupe may claim to be the largest digital advertising organizati ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
Marketing Daily, David Goetzl - Thursday, October 15, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
MediaDailyNews, David Goetzl - Wednesday, October 14, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- Interpublic Revises U.S. Ad Outlook Upward, Cites Improvement In Industrial Production
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Citing continuing improvement in the overall U.S. economy, especially the rise ...
- Interpublic Revises Ad Outlook: National Online Improves, 'Direct,' Local Deteriorate
Online Media Daily, Joe Mandese - Tuesday, October 13, 2009
The outlook for the national U.S. online advertising economy has improved somewh ...
- Mad Ave. To Wall St.: Things Are Looking Up, Especially For Web, Cable TV
Online Media Daily, Joe Mandese - Wednesday, October 7, 2009
A survey of big media buyers indicates that their second half ...
- Carat Dramatically Reduces '09 Ad Outlook, Calls For Tepid Growth Next Year
MediaDailyNews, Joe Mandese - Thursday, October 1, 2009
Carat, a unit of Aegis Group, this morning issued an updated outlo ...