- AmEx, Weather Channel 'Countdown To Christmas'
Marketing Daily, - Wednesday, December 23, 2009
The Weather Channel Interactive has teamed up with American Express' DailyWish progr ...
- Is The New Frugality Transformative Or Transitory?
Around the Net In Brand Marketing, Thom Forbes - Monday, December 21, 2009
Mackey isn't the only one pondering whether the lessons of the la ...
- Edmunds: Santa Bringing Good News To Industry
Marketing Daily, Karl Greenberg - Friday, December 18, 2009
The U.S. auto market may heave a sigh of relief when Decemb ...
- Newspapers To Hit Bottom In 2010... Maybe?
MediaDailyNews, Erik Sass - Wednesday, December 16, 2009
In case the outlook wasn't already gloomy enough, a new industry foreca ...
- NPD: Restaurant Recovery To Start Q3, 2010
Marketing Daily, Karlene Lukovitz - Monday, December 14, 2009
But the bigger concern is that, for the first time in NPD ...
- Mobile Predictions' Augmented Reality
MoBlog, Mark Walsh - Tuesday, December 15, 2009
With the usual flood of Top 10 predictions and forecasts for 20 ...
- Marketing Spend Heading To Interactive: Forrester
Marketing Daily, Karl Greenberg - Friday, December 11, 2009
As for Yahoo, Forrester sees consumers digesting media across devices, which wi ...
- Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil.
MediaDailyNews, Karl Greenberg - Friday, December 11, 2009
A Forrester marketing forecast predicts that interactive marketing will approach $55 billi ...
- Edmunds.com Sees Improvement In Autos Next Year
Marketing Daily, - Thursday, December 10, 2009
Auto firm Edmunds.com forecasts that next year some 11.5 million cars a ...
- Media Sector Rebound in U.S. Expected to be Modest and Uneven
Research Brief, Jack Loechner - Friday, December 11, 2009
The Fitch Ratings Report on the outlook for the Media & Entertainme ...
- S&P Projects 4.2% Rise In 2010 U.S. Ad Spend
MediaDailyNews, David Goetzl - Wednesday, December 9, 2009
Standard & Poor's said Wednesday that bond markets may be improving b ...
- Uptick In Global Ad Spending Is Forecast For 2010
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 9, 2009
...
- Unpredictions For 2010
Marketing Daily, Vanessa Horwell - Wednesday, December 9, 2009
Nine tongue-in-cheek macro trends for the public relations industry that are (virtuall ...
- Forecasters Reveal 'Structural' Shifts In Ad Economy: GroupM Begins Buying 'Wholesale,' Reselling Optimized Media
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
WPP's GroupM is buying media at "wholesale" and reselling it to clien ...
- Madison Avenue Forecasters Call For A Better Year Ahead, Some See It Better Than Others
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
After a year that most of the advertising industry would just ...
- GroupM: U.K. Will Be 'First Out' Of Ad Recession, Predicts Some Growth In 2010
MediaDailyNews, Joe Mandese - Friday, December 4, 2009
On the eve of a series of new ad spending forecasts schedul ...