- Local TV Ad Spending Soars, Break Double Digits
MediaDailyNews, Wayne Friedman - Wednesday, June 30, 2010
Local television advertising revenues will grow nearly 11% in 2010. However, th ...
- WPP Slackens Its Seat Belts, Global Ad Ride Gets A Little Less Bumpy
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2010
Noting that the "bumpy ride" of the global economic recession is "n ...
- Internet Emerges As Fastest Growing Segment Of Paid Product Placement
Online Media Daily, Joe Mandese - Tuesday, June 29, 2010
The Internet is the fastest growing segment of the paid product placeme ...
- AAA: More People To Travel This Fourth Of July
Marketing Daily, Sarah Mahoney - Wednesday, June 23, 2010
A new survey from AAA projects that the number of Americans traveli ...
- Broadcast To Grow 6% In 2010
MediaDailyNews, Wayne Friedman - Wednesday, June 23, 2010
Broadcast stations are seeing rising profit margins -- now up to 3 ...
- Most Forecasters Predicting Double-Digit Online Ad Gains In 2010
Online Media Daily, Mark Walsh - Thursday, June 17, 2010
When the Interactive Advertising Bureau reported that online ad spending hit ...
- Interpublic Ups Global Ad Outlook, Nearly Doubles Previous Growth Rate
MediaDailyNews, Joe Mandese - Wednesday, June 16, 2010
Interpublic's Magna Global unit this morning issued a revised outlook for t ...
- Interpublic: Online Poised To Supplant Newspapers As World's No. 2 Ad Medium
Online Media Daily, Joe Mandese - Wednesday, June 16, 2010
Online advertising is now on pace to become the world's second large ...
- Advertising Spending Will Grow, Report Says, But Not Until 2011
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- SNL Kagan Forecasts Ad Recovery
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
After crushing double-digit percentage declines in advertising a year ago, TV station ...
- Analysts Upbeat About Starbucks Growth Potential
Around the Net In Brand Marketing, Thom Forbes - Monday, June 14, 2010
Sales growth has accelerated at Starbucks, John Jannarone writes, and there's reas ...
- TV Wins By Going Back to Lucy's Roots
Online Media Daily, George Simpson - Friday, June 11, 2010
Trying to nail down how much money is spent on advertising ...
- NRF: Consumers Plan To Spend A Bit More On Dad
Marketing Daily, - Wednesday, June 9, 2010
The most popular way to celebrate is with a meal out, chos ...
- Clear Channel Traffic Adds Predictive Feature
MediaDailyNews, Erik Sass - Wednesday, June 9, 2010
Clear Channel Radio's Total Traffic Network, which reaches 125 million, expands i ...
- Magna: TV Ad Spending On The Upswing For Foreseeable Future
MediaDailyNews, Joe Mandese - Wednesday, June 9, 2010
TV ad spending will rise 6.4% to $150.7 billion worldwide in 201 ...
- Magna Global: Online Ads To Top $100 Bil By 2015
MediaDailyNews, Wayne Friedman - Monday, June 7, 2010
Worldwide online advertising will continue to outpace traditional advertising revenues this yea ...
- Rival Nets Angry At Fox For Upfront Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2010
Media executives say Fox could have set pricing for its upfront invento ...
- Staples Focuses On Growing Tech, Services
Marketing Daily, Sarah Mahoney - Wednesday, June 2, 2010
"Five years from now, we'll be more focused on our delivery busines ...
- Magna: China Ad Recovery Faster Than Expected
Online Media Daily, Gavin O'Malley - Tuesday, June 1, 2010
Rebounding rapidly from the global downturn, China saw media advertising revenue ju ...