- Marketing Expectations in 2011
Research Brief, Jack Loechner - Thursday, July 28, 2011
According to the CMO Council's Marketing Outlook 2011 study, as marketing budge ...
- Global Advertising Back To The Future
Research Brief, Jack Loechner - Monday, July 25, 2011
According to ZenithOptimedia, global ad expenditure will grow by 4.1% in 201 ...
- Holiday Forecast: Marketers Can Expect Cool Profits
Online Media Daily, Gavin O'Malley - Thursday, July 21, 2011
Marketers should take cool comfort in a new report from direct marketi ...
- More Evidence Of Subdued Back-to-school Season
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2011
The National Retail Federation is predicting that parents will keep the rei ...
- Consumers Expected To Hold Line On BTS Shopping
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2011
With the economy still feeling unsteady, people plan to spend just abo ...
- IAB: Marketers Plan Big Increase In Mobile Spend
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketi ...
- Tablets, Smartphones, E-readers Propel Growth
Marketing Daily, Aaron Baar - Tuesday, July 19, 2011
"Virtually every product is being overshadowed by these mobile connected devices," Ste ...
- Media Heads Up: Consumer Confidence Bolts
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some sobering news for marketers and media agency executives -- consumer confiden ...
- Media Buyers To Wall St.: We're More Cautious, Focused On ROI
MediaDailyNews, Joe Mandese - Monday, July 18, 2011
The outlook for the U.S. ad economy has grown "incrementally cautious," accordi ...
- Zenith: Slight Downgrade For U.S. Ad Spend
MediaDailyNews, Steve McClellan - Wednesday, July 13, 2011
Given recent signs that the economy will take longer to fully recov ...
- GroupM Lowers Global Outlook: Cites Japan, Mideast
MediaDailyNews, David Goetzl - Wednesday, July 6, 2011
GroupM has reduced its forecast for 2011 ad growth globally, but t ...
- The 3rd Wave For The Ad Industry
Online Media Daily, J. Brooke Aker - Wednesday, July 6, 2011
We have moved from media explosion (Internet, ubiquitous connectivity and multiple device ...
- China To Be Number Two Ad Market
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 6, 2011
Marcel Fenez, global entertainment & media leader, PwC, predicts U.S. advertising wi ...