- More Declines Predicted For Newspapers
MediaDailyNews, Erik Sass - Thursday, September 27, 2012
All the trend lines for newspaper advertising are pointing down, and t ...
- Triumphant Touch Points
OMMA Magazine, Kerry Bodine - Friday, September 28, 2012
Great digital experiences don’t happen by accident. Forrester explains the top ...
- Deloitte Predicts A Moderately Merry Season
Marketing Daily, Sarah Mahoney - Wednesday, September 26, 2012
"When we looked at the last few years, we saw we h ...
- Americans Say 'Boo' In Record Numbers
Marketing Daily, Sarah Mahoney - Tuesday, September 25, 2012
Fright night is going to get crowded this year, with 170 milli ...
- MDC Committed To Bulk Up Media, Reduce Debt
MediaDailyNews, Steve McClellan - Thursday, September 20, 2012
After a two-year buying spree that was capped earlier this year ...
- TV Q4 Scatter Market Flat, Political Money May Help
MediaDailyNews, Wayne Friedman - Friday, September 14, 2012
The TV scatter advertising market continues to struggle -- and for ma ...
- This Holiday, Electronics Lose, Clothes Win
Marketing Daily, Sarah Mahoney - Thursday, September 13, 2012
The Chicago-based company, which analyzes foot traffic as well as sales ...
- Virtual Meeting Technology Can Save Corporate Meeting Costs
Research Brief, Jack Loechner - Friday, September 14, 2012
According to the findings of the "2012 Meetings Industry Pulse Indicator" fr ...
- Credit Suisse Pessimistic About Debt Crisis
MediaDailyNews, Steve McClellan - Wednesday, September 12, 2012
Credit Suisse economist Dr. Neal Soss claims that whatever plan is embrac ...
- Retailers Bullish On Holiday, Less So On Mobile
Marketing Daily, Sarah Mahoney - Tuesday, September 11, 2012
A new study from the Hay Group, a management consultancy that measur ...
- Ad Holding Cos: Moderate Expectations Till Late '13
MediaDailyNews, Steve McClellan - Monday, September 10, 2012
Pivotal Research reports that globally, WPP, Omnicom, Publicis, Interpublic and Havas gr ...
- Group M Downgrades China Ad Spend Growth
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
While China still has one of the world's faster-growing ad economies, WPP ...
- TV Nets Spend Billions Promoting Lineups
MediaDailyNews, Wayne Friedman - Thursday, September 6, 2012
Nielsen says this summer and fall, TV networks will spend roughly t ...
- Twitter To Top Facebook In Mobile Ad Revs
Online Media Daily, Mark Walsh - Thursday, September 6, 2012
Facebook isn't ramping up its mobile ad revenue fast enough to ke ...