- Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
MediaDailyNews, Joe Mandese, Steve McClellan - Monday, April 29, 2013
Just as planning -- and some buying -- begins in earnest f ...
- ZO Revises Downward Its 2013 Global Ad Growth Forecast
Raw, Steve McClellan - Monday, April 29, 2013
ZenithOptimedia revised its 2013 global ad spending forecast Monday, predicting that expenditur ...
- Slight Uptick Projected For 2013 U.S. Advertising
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
U.S. advertising is projected to grow 1.2% for 2013, with total med ...
- Local TV Ad Forecast To Hit $21B By 2017
MediaDailyNews, Wayne Friedman - Thursday, April 25, 2013
Local television ad dollars are expected to slowly rise over the ne ...
- Digital Disruption Will Drive M&A In 2013
Online Media Daily, Mark Walsh - Tuesday, April 23, 2013
Digital disruption of the media landscape will continue to drive M&A, partnershi ...
- Yahoo Revenue Flat In Q1, Display Down 11%
Online Media Daily, Mark Walsh - Tuesday, April 16, 2013
Yahoo on Tuesday reported flat growth in Q1 as its key displ ...
- Social Ad Revs Predicted To Hit $11B By 2017
Online Media Daily, Gavin O'Malley - Wednesday, April 10, 2013
Social advertising revenues are forecast to reach $11 billion by 2017. ...
- Facebook, Publishers Make Inroads On Mobile Ad Networks
Online Media Daily, Mark Walsh - Tuesday, April 9, 2013
The U.S. mobile ad market grew 88% last year to $4.5 billio ...
- Facebook, Twitter Entry Sparks Mobile Ad Spend Explosion To $7.29 Billion This Year
MoBlog, Steve Smith - Thursday, April 4, 2013
The ambitious and apparently successful entrance of both Facebook and Twitter in ...
- Search Will Drive Local Mobile Ads To $9 Billion By 2017
SearchBlog, Laurie Sullivan - Thursday, April 4, 2013
Text advertising applied to search queries on mobile devices will increase fr ...