- Consumers To Spend Big On Mama
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2014
While marketers of everything from greeting cards, restaurants, jewelers, florists and d ...
- Upfront Forecast: Broadcast Will Dip, Cable Will Rise 5%
MediaDailyNews, Wayne Friedman - Tuesday, April 29, 2014
JP Morgan Equity Research believes, according to media buyers, that broadcast netwo ...
- Local SEO Budgets To Rise By 2018, Paid Search Falls
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Marketers will spend 52% more on search engine optimization (SEO) by 201 ...
- Local Media Ads Expected To Pass $158B By 2018
MediaDailyNews, Gavin O'Malley - Monday, April 28, 2014
Despite modest economic growth, local digital ad dollars are on pace ...
- Ad Execs: Digital Video Predicted To Rival TV In Ad Importance
Online Video Daily, Gavin O'Malley - Monday, April 28, 2014
Within three to five years, new research suggests, a majority of bra ...
- Local TV Ads Forecast To Rise 8% In 2014
MediaDailyNews, Wayne Friedman - Thursday, April 24, 2014
Traditional local TV station advertising revenue in 2014 will score solid high-single-dig ...
- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
MediaDailyNews, Joe Mandese - Friday, April 25, 2014
Citing "an improved economic outlook in the U.S.," as well as t ...
- DOOH Revenues Rise 13% In 2013
MediaDailyNews, Erik Sass - Monday, April 14, 2014
While the Internet is still the fastest-growing medium with a 15.7% increa ...
- U.S. M-Commerce Sales To Hit $57.8 Billion In 2014
Mobile Marketing Daily, Mark Walsh - Thursday, April 10, 2014
Mobile is a fast-growing but still a small part of overall U. ...
- Wearables To Surpass 19 Million Units In 2014
Mobile Marketing Daily, Mark Walsh - Friday, April 11, 2014
How big the wearables market will be is a subject of debat ...
- Location-Based Mobile Ads To Reach $4.5 Billion This Year
Mobile Marketing Daily, Mark Walsh - Thursday, April 10, 2014
Spending on location-targeted mobile ads will increase 55% from $2.9 billion ...
- ZenithOptimedia Upgrades 2014 Spending Forecast
MAD, Steve McClellan - Monday, April 7, 2014
The agency cited stronger than predicted growth in the Americas and As ...
- Will Big-Screen Digital Investments Jolt Flatlining Outdoor Industry?
London Blog, Sean Hargrave - Monday, April 7, 2014
Big announcements from JCDecaux and Amscreen today -- but when their scalabl ...
- China's Media, Tech Spend To Rocket 13%
MediaDailyNews, Wayne Friedman - Friday, April 4, 2014
Although China's overall economy may have some slowing growth, China's media econo ...
- Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor
MediaDailyNews, Luke Paul Mandese - Monday, April 7, 2014
Ending one of the worst lags in the recorded history of glob ...
- The Gurus Speak: The Internet Impact in 10 Years
Research Brief, Jack Loechner - Wednesday, April 2, 2014
From the Pew Research Center, and Elon University's Imagining the Internet Cente ...