- MMA Updates 'Optimal' Mobile Budget Share To 16%
Mobile Marketing Daily, Mark Walsh - Tuesday, September 30, 2014
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issu ...
- U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
MAD, Steve McClellan - Friday, September 26, 2014
That's according to a forecast by Interpublic's MAGNA Global research unit. ...
- Martin Sorrell Thinks The Shift Of Programmatic Buying From Agency To Client Is A Short-Term Trend
Mediapsssst, Richard Whitman - Sunday, September 21, 2014
Oh, but wait, says know-it-all Sir Martin Sorrell. "It's a temporary phenomeno ...
- US Largest Digital & Alternative Market As Worldwide A&M Exceeds $1 Trillion
Research Brief, Jack Loechner - Monday, September 22, 2014
According to PQ Media, Global digital & alternative (D&A) media revenues increas ...
- Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 22, 2014
Local media revenue is on track to reach $137 billion this ye ...
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Social Media & Marketing Daily, Mark Walsh - Thursday, September 18, 2014
A new forecast suggests that ad spending on Facebook is outpacing t ...
- Digital Ad Spend Will Surpass TV By 2017
MAD, Steve McClellan - Monday, September 15, 2014
It's happening already in some major ad economies. But while ad executiv ...
- Tablet Forecast Suggests Small Screen Saturation in Mature Markets
Research Brief, Jack Loechner - Friday, September 12, 2014
According to the new IDC Quarterly Tablet Tracker, following a second consecuti ...
- Premium Video Solidifies Its Lure For Advertisers
VidBlog, P.J. Bednarski - Thursday, September 11, 2014
YouTube has nearly 20% of the online video market, but lots ...
- TV Network Execs: Stronger Scatter To Counter Upfront Woes
MediaDailyNews, Wayne Friedman - Thursday, September 4, 2014
A weak TV upfront ad market is not worrying TV network executive ...
- TV Ads Forecast To Hit $81B In 2014
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2014
Led by expected growth in political advertising on TV stations this fa ...
- Local Media Spend To Hit $140.7 Billion Next Year
MediaDailyNews, Mark Walsh - Wednesday, September 3, 2014
Local media spending will increase only about 2% to $140.7 billion ...