- Gwertzman To Lead PopCap Games' Asia/Pacific Division
Online Media Daily, - Monday, June 30, 2008
PopCap Games has opened a new office in Shanghai, China, and h ...
- 'GTA' Lawsuit: Gamers' Offense Actually Underwhelming
Gaming Insider, Shankar Gupta - Friday, June 27, 2008
The biggest fuss that's been made so far over "Grand Theft Au ...
- Southwest Gets Behind Gaming To Connect With Future Flyers
Online Media Daily, Laurie Sullivan - Friday, June 27, 2008
Southwest Airlines is thinking ahead. The progressive carrier that built its 37-year-o ...
- Greystripe Unveils New Ad Platform
Online Media Daily, - Friday, June 27, 2008
Mobile games service Greystripe has launched a new ad program that offe ...
- NaCo USA Clothes Avatars In There.com
Online Media Daily, - Thursday, June 26, 2008
NaCo USA is the latest brand to try going virtual, as t ...
- Wall-E Video Game Promotes Release Of Eponymous Film
Marketing Daily, Laurie Sullivan - Wednesday, June 25, 2008
[Entertainment] The game allows fans to become familiar with characters prior ...
- Beatles-Themed Video Game In Discussion Stage
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
In a move that could pave the way for a broader licensi ...
- 'Love Guru' Mobile Game Debuts Via Verizon
Online Media Daily, - Monday, June 23, 2008
Critics seem to hate "The Love Guru," the new Mike Myers come ...
- Interlocking Sandboxes
Gaming Insider, Josh Lovison - Friday, June 20, 2008
Create a sandbox for the player, then once they've branded that sandb ...
- GTA And The Fall Of Next Gen Gaming
Around the Net In Online Marketing, Ross Fadner - Thursday, June 19, 2008
GigaOm's James Wagner Au says the short-lived era of the video ga ...
- Meez Launches Meez Nation Virtual World
Online Media Daily, - Thursday, June 19, 2008
Social entertainment community Meez on Wednesday announced the launch of Meez Natio ...
- Nickelodeon Launches New Gaming Divisions
Around the Net In Media, Joan Voight - Wednesday, June 18, 2008
Nickelodeon is looking to capitalize on the time that its TV audien ...
- IGA, Nielsen: In-Game Ads Boost Positive Product Perception By 61%
Online Media Daily, - Tuesday, June 17, 2008
New data from a joint study by IGA Worldwide and Nielsen fin ...
- Tribe, Nintendo Partner For Teen Fitness Program
Online Media Daily, - Monday, June 16, 2008
Tribe Pictures has created a new original Web series, "Get Fit Wi ...
- Horizon Pushes Integration With 'Kimmel,' Video Game
Around the Net In Media, Joan Voight - Friday, June 13, 2008
Horizon Media took product integration to a new level when it introduc ...
- Can Nintendo Survive Without Geeks?
Gaming Insider, Shankar Gupta - Friday, June 13, 2008
Nintendo suffered a brief PR fiasco last weekend when the director ...
- Report: Disney Combining Online Units
Online Media Daily, - Monday, June 9, 2008
The Walt Disney Company will merge its Walt Disney Internet Group mobi ...
- Disney Merges Digital, Video Game Divisions
Around the Net In Online Marketing, Ross Fadner - Friday, June 6, 2008
...
- Sony Bows In-Game Ads On PS3
Around the Net In Online Marketing, Ross Fadner - Friday, June 6, 2008
...
- Who's Playing What?
Gaming Insider, Josh Lovison - Friday, June 6, 2008
According to a Nielsen study (via IGN), people across all age rang ...
- In-Game Ads Get Better Tech, Better Revs
MediaDailyNews, - Friday, June 6, 2008
New in-game advertising has come to Sony's PlayStation 3 console, launching ...
- Why In-Game Ads Won't Work
Around the Net In Media, Joan Voight - Thursday, June 5, 2008
...
- Sony Plays With IGA, Will Serve Ads On PS3
Online Media Daily, - Thursday, June 5, 2008
Sony Computer Entertainment America (SCEA) has inked its first in-game ad distributi ...
- Marketers Sold On Recall From In-Game Ads
MediaDailyNews, Tameka Kee - Wednesday, June 4, 2008
Massive research insists in-game ads can positively impact coveted brand metrics su ...
- EBay, Engage Partner To Make Virtual Ford Mustang GT-R A Reality
Online Media Daily, Tameka Kee - Wednesday, June 4, 2008
Speed demons that played the demo of Codemasters' new racing game GR ...
- Massive: In-Game Ads Are Alive And Well
Online Media Daily, Tameka Kee - Tuesday, June 3, 2008
[Gaming] According to the latest stats from Massive, in-game ads can positive ...
- Fantasy Baseball Scores Victory Against MLB
Online Media Daily, Wendy Davis - Tuesday, June 3, 2008
[Gaming] In a blow to Major League Baseball, the U.S. Supreme Cou ...
- Sony, Future U.S. Take Advertisers To The Qore
Online Media Daily, Tameka Kee - Tuesday, June 3, 2008
[Gaming] Advertisers in search of 20- to-35-year old males now have t ...
- Is the Wii Fit?
Media Magazine, Jonathan Blum - Monday, June 23, 2008
When Nintendo rolled out its long anticipated exercise peripheral the Wii Fi ...