- Doritos Expands Video Game Emphasis
Marketing Daily, Karlene Lukovitz - Monday, August 31, 2009
The Unlock Xbox contest offers video game enthusiasts the opportunity to desi ...
- CDC: Gamers At Risk For Health Problems, Dream Pharma Target Market
Online Media Daily, Laurie Sullivan - Tuesday, August 25, 2009
Media buyers for health-related brands may want to reconsider ad slots boug ...
- How To Avoid Outrage For In-Game Ads
Gaming Insider, Josh Lovison - Friday, August 21, 2009
Last week, my fellow columnist Shankar Gupta noted the loading time debac ...
- Video-Game Consoles Need Price Cuts, Analysts Say
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
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- Rationale For Online Gaming
Research Brief, Jack Loechner - Monday, August 17, 2009
At the Casual Connect conference in Seattle, WorldWinner a provider of onli ...
- Players TKO In-Game Ads
Gaming Insider, Shankar Gupta - Friday, August 14, 2009
In-game ads are a relatively new online ad option, and so t ...
- Cadbury's Stride Rescues Video Game Arcades
Marketing Daily, - Tuesday, August 11, 2009
Cadbury's Stride gum is looking to rescue the old-school video game arca ...
- EA Revamps Its Site For More 'Immersive' Gaming Experience
Marketing Daily, Aaron Baar - Monday, August 10, 2009
Gamers are heading online for more than just information these days. They' ...
- EA: A Market Trend?
Gaming Insider, Josh Lovison - Friday, August 7, 2009
Electronic Arts is shaking things up and leading by example. The vid ...
- Sega Launches Largest Hispanic Effort For Wii Title
Marketing Daily, Aaron Baar - Saturday, August 1, 2009
The marketing effort includes print advertisements in Hispanic publications such as Latin ...