- Virtual Economy Set To Rake In Real Billions
Around the Net In Online Marketing, John Capone - Wednesday, December 30, 2009
Sure the real global economy may be tanking, but the future ...
- Lego Uses Movie Tie-Ins To Help Drive Sales In Shrinking Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
While the global toy industry slumped by 5% in the first ha ...
- Activision Debuts Guitar Hero Van Halen
Marketing Daily, - Tuesday, December 22, 2009
For Van Halen fans, it's like the Sammy Hagar era never existe ...
- Leveraging The Fanatic-For-Points Gamer
Gaming Insider, Shankar Gupta - Friday, December 18, 2009
Nearly anyone who's active on Xbox Live is aware of Gamerscore point ...
- Volkswagen Launches VWWinterWunderland.com
Marketing Daily, - Wednesday, December 16, 2009
Volkswagen of America, Inc. is has launched www.VWWinterWunderland.com, offering rebates and discoun ...
- Advergames Draw Scrutiny At FTC Food Forum
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2009
Overall, the study found 83%, or 99 out of a total ...
- Activision Plans Zhu Zhu Pets Video Games
Marketing Daily, - Tuesday, December 15, 2009
Activision and GameMill Publishing will be developing and publishing video games bas ...
- Rock Band To Release Green Day Game
Marketing Daily, - Monday, December 14, 2009
The makers of the "Rock Band" video game will release a stand-alo ...
- McDonald's Ties 'Avatar' To Big Mac Promo
Marketing Daily, Aaron Baar - Thursday, December 10, 2009
McDonald's is taking consumers to the planet of Pandora via advertising, in-sto ...
- Game On: MSN Partners With IGN
Online Media Daily, Gavin O'Malley - Thursday, December 10, 2009
MSN has tapped News Corp.'s gaming news and information hub IGN.com ...
- Microsoft and Initiative Strive For Better Advertising Through Neuroscience
Online Media Daily, John Capone - Wednesday, December 9, 2009
Microsoft and Mediabrands' Initiative today released research seeking to get into consumer ...
- How Games Are Supporting Personalized Narratives
Gaming Insider, Josh Lovison - Friday, December 4, 2009
Online content, as it becomes increasingly interactive and tailored to the individua ...
- Electronic Arts Launches Debit Card
Marketing Daily, - Thursday, December 3, 2009
Electronic Arts is launching a prepaid debit card (co-branded with Visa) th ...
- Wal-Mart Woos Holiday Gamers With Price Cuts
Marketing Daily, - Wednesday, December 2, 2009
With Black Friday behind it, Wal-Mart Stores is issuing a "Game O ...
- Offerpal Starts New E-Commerce Program
Online Media Daily, - Wednesday, December 2, 2009
Offers network Offerpal Media has launched a new program that lets consume ...
- Online Offer Company gWallet Raises $10.5 Million
Online Media Daily, Mark Walsh - Tuesday, December 1, 2009
The scandal erupting over online offer networks hasn't stopped investors from pouri ...
- Full Court Press
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
You can't rest on your laurels when it comes to sports vid ...