- Advergames For Games
Gaming Insider, Shankar Gupta - Tuesday, March 30, 2010
The latest installment of the storied "Tomb Raider" franchise is slated ...
- GameStop Launches 'Zork' Online Promo
Marketing Daily, Aaron Baar - Friday, March 26, 2010
Social and online gaming is a growing sector that lures both av ...
- Conference Business Catches iPad Fever
MoBlog, Mark Walsh - Monday, March 29, 2010
The iPad may be the first consumer tech device to have ...
- MTV Integrates Foursquare's Gaming Tool
MediaDailyNews, David Goetzl - Tuesday, March 23, 2010
MTV Networks said it has an agreement with "location-based" Foursquare to u ...
- iPhone Lays Ground for iPad as Game Player
MoBlog, Mark Walsh - Tuesday, March 23, 2010
Even a cursory glance at the App Store home page will te ...
- EA Selects Single Player For In-Game Ads
Gaming Insider, Josh Lovison - Friday, March 19, 2010
The news that EA is dropping third parties from selling into t ...
- Points, Points Everywhere...
Gaming Insider, Shankar Gupta - Friday, March 12, 2010
Last month was the annual DICE (Design, Innovate, Communicate, Entertain) Summit, a ...
- Sony Debuts Wii-Like Control For PS3
Marketing Daily, - Thursday, March 11, 2010
Sony has unveiled its version of a Wii-like motion controller for i ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- Game On: IGN Revamps Home Page Ad Formats, Scraps Lederboards
Online Media Daily, Joe Mandese - Wednesday, March 10, 2010
In an ambitious move to improve both its user experience and t ...
- Video Games May Not Need A Search Strategy -- But They Do Need A Social One
SearchBlog, Laurie Sullivan - Tuesday, March 9, 2010
Do search engine optimization and paid search strategies work? Not all exe ...
- Ads Target Tech-Savvy Gamers With Hidden Creative
Creative Media Blog, Amy Corr - Monday, March 8, 2010
I'm sometimes fluent in tech-speak, so I'm quasi-familiar with the term sour ...
- 2K Sports Dangles $1 Million In Game Contest
Marketing Daily, Aaron Baar - Friday, March 5, 2010
The company is promoting the program with an integrated advertising campaign th ...
- The Rise of Non-Games
Gaming Insider, Josh Lovison - Friday, March 5, 2010
Remember the original "BioShock?" The pivotal scene turned the tables on t ...
- Ex-MySpacers Get A Jolt Out Of Gaming Aggregator
Online Media Daily, Gavin O'Malley - Wednesday, March 3, 2010
Several ex-MySpace execs, including co-founder Chris DeWolfe, have partnered with Austin Ventur ...
- Report: Gaming Publishers Not Getting Money's Worth On Ad Spend, Need To Become More Social
Online Media Daily, John Capone - Tuesday, March 2, 2010
Gaming companies could be wasting their time (and a lot of mone ...
- Random House Unit Developing Videogame Stories, Characters
Around the Net In Brand Marketing, Thom Forbes - Monday, March 1, 2010
Hungry for new ways to generate sales, Random House is peddling t ...
- Seed Money
OMMA Magazine, Douglas Quenqua - Monday, March 1, 2010
The social media economy is booming, turning virtual currency into real coi ...