- Suzuki Program Rewards Social Media Visits
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
"We are trying to tie everything together," says Glenn McClanan, account direct ...
- Videogame Makers Drop Subscription Fees; Sell Virtual Goods
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
A tax lawyer friend of mind cannot wrap his hard-charging (read $5 ...
- 'Starcraft 2': Success Without Innovation
Gaming Insider, Shankar Gupta - Friday, July 30, 2010
If you're reading this column, you probably don't need me to te ...
- Zynga Nets $150MM Investment, Is Turning Japanese
Online Media Daily, Gavin O'Malley - Thursday, July 29, 2010
Drawing further attention to the white-hot social gaming sector, Zynga on Thursd ...
- Disney Buys Playdom, Ups Lead in Social Games
Around the Net In Media, Fern Siegel - Wednesday, July 28, 2010
The Walt Disney Company on Tuesday became Hollywood's leader in the boomi ...
- Legalized Gambling Going Online?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 29, 2010
Google Casino? Facebook Blackjack? Yahoo Slots? For better or worse, these would- ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Medal of Honor Ad Preview Linkin Park Track
Marketing Daily, - Wednesday, July 28, 2010
The trailer and track will be offered as a preview at www.medalofhonor.com/linkinpa ...
- Playmaker: IGN Launches Social Gaming Platform
Online Media Daily, Gavin O'Malley - Wednesday, July 28, 2010
Beating Google to the punch, News Corp.'s IGN Entertainment on Wednesday debut ...
- Disney Buying Playdom, Maker Of Online Social Games
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
...
- American Family Insurance Creates Social Game To Reach Demo
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
American Family Insurance (AFI) has created its first social game, I-Am-Fam, ...
- Disney Close To Closing Social Gaming Deal
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 23, 2010
Disney is very, very close to acquiring social gaming startup Playdom, repor ...
- It's GAME ON For Generation Y!
Engage:Millennials, Kristine Shine - Friday, July 23, 2010
As marketers, we must take the time to understand and respect wh ...
- RockYou Strikes Virtual Currency Deal With Facebook
Online Media Daily, Mark Walsh - Thursday, July 22, 2010
RockYou has entered into a five-year agreement to make Facebook Credits t ...
- Microsoft Advertising Connects The Screens
Online Media Daily, Laurie Sullivan - Thursday, July 22, 2010
Multi-screen adoption of digital technology and devices has created a challenge f ...
- American Family Renews Entertainment Plan
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2010
A new relationship with WildTangent includes a Latino financial advice microsite a ...
- CBS Outernet Adds 4,100 GameStop Locations
MediaDailyNews, Erik Sass - Wednesday, July 21, 2010
CBS Outdoor's digital out-of-home division, CBS Outernet, has completed the expansion ...
- EA Sports Campaign Taps Football Stars, Fans
Marketing Daily, Aaron Baar - Tuesday, July 20, 2010
To launch the 11th iteration of its NCAA Football game, EA Spor ...
- PopSugar Launches Social Shopping Game
Online Media Daily, Gavin O'Malley - Tuesday, July 20, 2010
In an effort to more intimately connect female consumers with brands, onli ...
- Reckitt Benckiser Launches Branded Social Game
Marketing Daily, Aaron Baar - Friday, July 16, 2010
Anyone who's had a Facebook friend playing "Farmville," "Mafia Wars" or "Caf ...
- Showtime Launches Interactive 'Dexter' At Comic-Con
MediaDailyNews, - Friday, July 16, 2010
Showtime is launching "Dexter Game On" (DexterGameOn.com), an interactive promotional game th ...
- Ze Frank Gets $500K To Get Creative
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 16, 2010
Creative video blogger and Web entrepreneur Ze Frank just received $500,000 ...
- Google + Zynga = Profit?
Gaming Insider, Josh Lovison - Friday, July 16, 2010
A fascinating bit of news popped up this week (besides Hulu Pl ...
- Monopoly Celebrates Birthday By Giving Away The Bank
Marketing Daily, - Thursday, July 15, 2010
Hasbro's Monopoly is turning 75 this year, and to celebrate, it's givi ...
- PS3 Gets Into Next-Gen Video Game
VidBlog, Steve Smith - Thursday, July 15, 2010
Microsoft's designs on the living room entertainment experience have always been cryst ...
- Social Net Hi5 Gets $14 Mil
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, July 13, 2010
It looks like some investors still believe the market is big enou ...
- MTVN Gets Game With Social Express
MediaDailyNews, - Friday, July 9, 2010
MTV Networks has acquired Social Express, a social gaming development company, marki ...
- The Real World of Warcraft
Gaming Insider, Shankar Gupta - Friday, July 9, 2010
If you ever want to be really, really insulted, a great pla ...
- MTV Networks Acquires Social Express, Forays Into Social Gaming
Online Media Daily, Gavin O'Malley - Thursday, July 8, 2010
Hoping to refresh Nickelodeon Digital's offerings, MTV Networks on Thursday agreed ...
- Study: Videogames Lead To Attention Problems
Around the Net In Media, Fern Siegel - Wednesday, July 7, 2010
The Department of Psychology at Iowa State University along with the Nation ...