- EA Digs Into Data To Cross Ad Channels
Online Media Daily, Laurie Sullivan - Thursday, September 30, 2010
Electronic Arts (EA) plans to unveil Thursday a cross-platform reporting dashboard th ...
- Chevrolet, Microsoft Go Multi-Screen For Volt
Marketing Daily, Karl Greenberg - Monday, September 27, 2010
Instead of using a real steering wheel, the two -- who we ...
- Microsoft Kinect For Xbox Attracts Big-Name Advertisers
Online Media Daily, Laurie Sullivan - Monday, September 27, 2010
Disney, Chevrolet, Sprint and T-Mobile are banking on Microsoft Xbox 360 a ...
- EA Takes 'FIFA 11' On The Road
Marketing Daily, - Wednesday, September 22, 2010
For five weeks, two vehicles equipped with 15 TV and Sony PlayStati ...
- Controversies Swirl Over Purity Of Social Games, Microsoft's Jab At 'Nerds'
Gaming Insider, Shankar Gupta - Friday, September 24, 2010
Earlier this month, Microsoft hosted several press events to introduce its Kine ...
- Virtual World IMVU Combines Social Gaming And Avatars
Online Media Daily, Gavin O'Malley - Tuesday, September 21, 2010
Anxious to tap into a budding market, virtual world IMVU on Tuesd ...
- ANA Sides With Video Game Publishers
Marketing Daily, Karl Greenberg - Monday, September 20, 2010
The brief, urging the U.S. Supreme Court to agree that California shou ...
- What Entertains Kids On Mobile
Online Media Daily, Laurie Sullivan - Monday, September 20, 2010
The majority of mobile entertainment devices used by parents and kids ho ...
- Pepsi's Kaufman Talks About The PepsiCo10
Marketing Daily, Karl Greenberg - Friday, September 17, 2010
"This is very different approach, bringing young entrepreneurs and partnering with th ...
- Sony Move Launched Over Weekend
Marketing Daily, - Friday, September 17, 2010
Sony's entry into motion-controlled gaming, the PlayStation Move, hit retailers last weeken ...
- Wii, Kinect, and the Casual Gaming Industry
Notes from the Digital Frontier, ryan.y - Monday, September 13, 2010
Video games are a hobby that I have thoroughly enjoyed, starting ...
- By Golly, In-Game Ads Work! (Maybe)
Gaming Insider, Josh Lovison - Friday, September 17, 2010
Finally! After in-game ads have been around in some form for arou ...
- 'NY Post' Readers Play Fantasy Football
MediaDailyNews, - Tuesday, September 14, 2010
FanDuel, the online fantasy sports game provider, has joined forces with t ...
- Suzuki Rewards Expand To Contest, Game
Marketing Daily, Karl Greenberg - Wednesday, September 8, 2010
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that t ...
- Bump And Run: NY Jets Facebook Game Connects Fans, Generates Revenue
Online Media Daily, Laurie Sullivan - Wednesday, September 8, 2010
The NY Jets released a social video game in Facebook to fe ...
- EA Enlists Wayne Gretzky To Sell 'NHL Slapshot'
Marketing Daily, Aaron Baar - Tuesday, September 7, 2010
The company and the agency are deepening the connection to the gam ...
- Edmunds.com Online Game Garners Opinions
Marketing Daily, - Tuesday, September 7, 2010
Edmunds.com is launching "Vehicle Rating Game" at survey.edmunds.com/rating. Participants are asked ...
- Kim Jong Il Bowls For Dollars With The Dude
Around the Net In Online Marketing, John Capone - Tuesday, September 7, 2010
A Bloomberg report states that North Korea's Dear Leader is throwing so ...
- Old-School Game Marketing Genius
Gaming Insider, Josh Lovison - Friday, September 3, 2010
This week I saw an article that reminded me of one ...
- PlayJam Ups Usage On Connected TV Games
MediaDailyNews, - Thursday, September 2, 2010
TV games network PlayJam is set to become a global leader ...
- News Corp's IGN Partners With 5min Media
Online Media Daily, Gavin O'Malley - Thursday, September 2, 2010
News Corp.'s IGN Entertainment on Thursday announced a syndication partnership with popul ...
- Target To Sell Facebook Gift Cards
Marketing Daily, - Thursday, September 2, 2010
Venturing into the physical world, Facebook will begin selling gift cards ...
- Coke Zero Launches College Football Game
Marketing Daily, - Wednesday, September 1, 2010
Daily prizes will include items such as game tickets and autographed merchandis ...
- Website Excellence: Entertainment Games/Gaming: ROKKAN; 2K Games
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
ROKKAN2K GamesENTERTAINMENT GAMES/GAMINGAvoiding the gaming cliché of high-volume racket, ROKKAN took ...
- Website Excellence: Entertainment Games/Gaming: Firstborn; Pepsi, "Heads or Tails"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
FirstbornPepsi, "Heads or Tails" ENTERTAINMENT GAMES/GAMING Under-the-cap promos are nothing new, b ...
- Website Excellence: Entertainment Games/Gaming: Blitz; Activision, "Guitar Hero Global Franchise Hub"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
BlitzActivision, "Guitar Hero Global Franchise Hub" ENTERTAINMENT GAMES/GAMINGGuitar Hero stands as o ...