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Results for March 2011
Rally Marketing Grabs PassionFruit To Reach Female Gamers
Online Media Daily, Les Luchter - Thursday, March 31, 2011
Landing a tie-in vehicle for clients such as P&G, Outback Steakhouse and ...
Color And The Future Of Mobile-Social Gaming
Gaming Insider, Shankar Gupta - Friday, March 25, 2011
This week, photo-sharing start-up Color made huge news by securing a boatload ...
Target, Best Buy Gear Up For Nintendo 3DS Launch
Marketing Daily, Sarah Mahoney - Thursday, March 24, 2011
With the much-ballyhooed launch of the Nintendo 3DS just days away, Best ...
2K Sports: Sexy Serena Williams Ad 'Unauthorized'
Marketing Daily, - Thursday, March 24, 2011
2K Sports is finding itself in the center of a controversy over ...
Cue the Patrick Stewart Voiceover: The Sims Machine Marches On
VidBlog, Steve Smith - Friday, March 25, 2011
Those of you with teenage daughters like mine may have trouble getting ...
Gamers Span Generations, Counts 99M Consumers
Online Media Daily, Gavin O'Malley - Monday, March 21, 2011
While tweens still make up the majority of gamers, this growing group ...
Angry Birds Adverts Anger Players
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 18, 2011
Don't get in between Angry Birds and its avid audience. The popular ...
Girl Gamers: An Untapped Demographic
Gaming Insider, Josh Lovison - Friday, March 18, 2011
We've gotten quite used to talking about the staggering numbers of women ...
Tourism Ireland Launches Facebook Game
Marketing Daily, - Friday, March 18, 2011
Just in time for St. Patrick's Day, Tourism Ireland launched a game ...
1st IPad IAd: Dove Gives Fans Shot At Meeting Magic
Marketing Daily, Sarah Mahoney - Monday, March 14, 2011
In its ongoing attempts to smooth the rough spots off American men, ...
Interactive Companies Most Profitable, After Cable Operators
Online Media Daily, Mark Walsh - Monday, March 14, 2011
Interactive media ranked as the second-most-profitable industry segment from 2006 to 2010 ...
Moms Are New Gamers
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
Forget soap operas; moms like digital games. Speaking at SXSW, Manny Anekal, ...
EA Sports Game Probes Boxing's Underbelly
Marketing Daily, Aaron Baar - Friday, March 11, 2011
The new title, "Fight Night Champion," marks a departure for the franchise ...
Shumaker To SVP, Media For RockYou
Online Media Daily, - Friday, March 11, 2011
RockYou, a social entertainment company, added Julie Shumaker to the company's executive ...
'Birds' Flock To Facebook
Gaming Insider, Shankar Gupta - Friday, March 11, 2011
Great news for people who love birds and hate pigs: this week ...
New Yorkers Get Peek At 3DS
Marketing Daily, - Thursday, March 10, 2011
Nintendo is giving New Yorkers a sneak peek at its 3DS handheld ...
'Angry Birds' Become Wealthy Birds
MoBlog, Mark Walsh - Friday, March 11, 2011
With a massive $42 million first-round funding, mobile gaming phenomenon "Angry Birds" ...
In-Game Advertising: A Waning Star?
Marketing Daily, Jason Katz - Thursday, March 10, 2011
Without question, in-game advertising is in the "lull" phase of its lifecycle, ...
Stouffer's Farmers' Harvest Seeds FarmVille
Marketing Daily, Karlene Lukovitz - Wednesday, March 9, 2011
While the Nestle brand is just now unfurling its full in-game promotion, ...
EA Goes Medieval For The Sims
Marketing Daily, - Tuesday, March 8, 2011
Electronic Arts is teaming with themed restaurant/entertainment venue Medieval Times to launch ...
If You Can't Beat 'Em, Invite 'Em In
Gaming Insider, Josh Lovison - Friday, March 4, 2011
Hackers. Most companies rue the term and the people it refers to. ...
Nintendo Announces AT&T, Netflix Deals
Online Media Daily, - Thursday, March 3, 2011
Nintendo has announced two key partnerships in advance of the launch of ...
New Platform For Ads In Games
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
Tap Me, Inc. has launched what it says is the first in-game ...
Mad Catz To Create Sims Accessories
Marketing Daily, - Tuesday, March 1, 2011
Get ready for Sims controllers, cases and other items. Electronic Arts has ...
Dear Marketers: Start Playing (In) Games
Online Spin, Cory Treffiletti - Wednesday, March 2, 2011
Saturday morning I had a very interesting discussion on the future of ...
WeeWorld Launches Social Games Ad Network
Online Media Daily, Laurie Sullivan - Tuesday, March 1, 2011
To connect more than 60 million women and teens, ages 13 to ...
Behind the Numbers: Social Gaming: Gaming in Real Time
OMMA Magazine, kyle , Daisy Whitney - Monday, March 7, 2011
Either you love or hate Farmville. And that's why Farmville, and games ...
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