- Today's June Cleaver Is Busy On CityVille
Engage:Moms, Adam Boyden - Wednesday, August 31, 2011
From housewives to high-powered professionals, 40-something DigiMoms are spending their dwindling fr ...
- Game Face: Zygna May Delay $1B IPO
Online Media Daily, - Monday, August 29, 2011
Zynga, the social games maker, may delay its plans for an IP ...
- Starring In Your OWN Cartoon Movie
Video Insider, Pooky Amsterdam - Tuesday, August 30, 2011
Last week the Oprah Winfrey Network premiered a movie called "Life 2.0 ...
- Let's All Go F2P
Gaming Insider, Shankar Gupta - Friday, August 26, 2011
Free to Play, F2P, Freemium - however you describe it, the busine ...
- Mountain Dew Launches 'Call of Duty' Tie-Ins
Marketing Daily, - Thursday, August 25, 2011
PepsiCo's Mountain Dew, a favorite among the young male gaming crowd, ...
- Summer Is Bonanza Media Time For Kids
MediaDailyNews, Wayne Friedman - Wednesday, August 24, 2011
Almost half of parents say they allow children to consume "more" televisio ...
- App Popularity: Gaming Or News?
Online Media Daily, Gavin O'Malley - Tuesday, August 23, 2011
Gaming or news apps -- which are more engaging? It all depen ...
- Wrigley Lures Game Players To Sell 5 Gum Brand
Around the Net In Brand Marketing, Nina Lentini - Tuesday, August 23, 2011
An online ad looking for "test subjects" for an alternate-reality game h ...
- Orbitz Giveaways Feature Marriott, Caribbean Cruise
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
To play, people can "Like" Orbitz on Facebook and then begin biddin ...
- LEGOs, LEGOs, And More Damned LEGOs: Toy Brand Builds Deep Integration with Cartoon Network
VidBlog, Steve Smith - Monday, August 22, 2011
Any parent of small children knows the sinking feeling that comes wh ...
- Dunkin' Integrated In New Sims Facebook Game
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
Dunkin' will be the exclusive restaurant-category brand featured in the game f ...
- MediaMind, Impossible Partnership Moves Dynamic Video Ads Toward In-Game Model
Online Media Daily, Laurie Sullivan - Thursday, August 18, 2011
MediaMind Technologies has partnered with Impossible Software to offer in-stream video a ...
- Mobile Users Favor Consumable Gaming Apps
Marketing Daily, Gavin O'Malley - Wednesday, August 17, 2011
As gaming goes ever more mobile, how are consumers shifting their usa ...
- Zynga Wins 'Scamville' Lawsuit
Online Media Daily, Wendy Davis - Monday, August 15, 2011
Handing Zynga a victory, a federal judge ruled that Web user Rebec ...
- "Angry Birds" Worth $1.2B?
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 12, 2011
"Angry Birds" creator Rovio Entertainment Oy is reportedly in talks to recei ...
- Google+ Gets Into Gaming Business
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Friday, August 12, 2011
It worked for Facebook. Now, Google+ is getting into the gaming busines ...
- Google+ Gets Game On; Zynga SEC Filing Points To Millions In Revenue
SearchBlog, Laurie Sullivan - Friday, August 12, 2011
Google+ gave its more than 25 million users another reason to sti ...
- Activision, GameStop Promo Prototype 2
Marketing Daily, - Wednesday, August 10, 2011
Activision Publishing and GameStop are teaming up on a promotion for Radic ...
- Future U.S., TwitchTV Partner
Online Media Daily, - Wednesday, August 10, 2011
Future U.S., a publisher of gaming and technology media properties, formed ...
- "Saved By the Bell:" The Interactive Video
VidBlog, Steve Smith - Monday, August 8, 2011
At the outset, let me cop to the fact that I ...
- How Video Game Mag GamePro Aims To Stay In Print
Around the Net In Media, Phyllis Fine - Friday, August 5, 2011
Video game magazine GamePro is trying a new strategy to stay viab ...
- This Week In Gaming
Gaming Insider, Josh Lovison - Friday, August 5, 2011
A few big news items in the past week for gaming: H ...
- Nissan Launches Sustainability Game Site
Marketing Daily, Karl Greenberg - Thursday, August 4, 2011
The site, which is a project out of its Japan corporate headquarter ...
- SocialVibe Adapts Brand Ad Model For Politicians
Online Media Daily, Laurie Sullivan - Thursday, August 4, 2011
Politicians running ads through SocialVibe's network will have an opportunity to rea ...
- Mobile Gamer Storm8 Eyes $300M
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 4, 2011
Mobile gaming shop Storm8 is reportedly close to raising $300 million ...
- Virtual Goods Sales Slowing for Social, Casual Games
The Social Graf, Erik Sass - Thursday, August 4, 2011
One of the largest (and most mystifying) sources of revenue for onli ...
- 7-Eleven TV Promotes 'Cowboys & Aliens' Video Game
MediaDailyNews, - Tuesday, August 2, 2011
"Cowboys & Aliens" grossed $36.4 million during its weekend debut. Now FreePl ...
- EA Offers Subscriber Pass
Marketing Daily, - Tuesday, August 2, 2011
Electronic Arts is launching a subscription-based service that allows gamers to pl ...
- Cowboys & Aliens Video Game Campaign Debuts On 7-Eleven TV
Raw, Laurie Sullivan - Tuesday, August 2, 2011
Cowboys & Aliens grossed $36.4 million during its weekend debut. Now FreePl ...