- Activision Endangers Profits For Ad Campaign
Gaming Insider, Josh Lovison - Friday, September 30, 2011
Interesting news this week. Mountain Dew and Doritos have partnered with Activisi ...
- Parents Key Demo For Social Media Gaming
Online Media Daily, Wayne Friedman - Wednesday, September 28, 2011
When it comes to social media, parents are much more likely ...
- Cross-Promo: Sports Illustrated Models To Romp In Video Game
Around the Net In Media, Phyllis Fine - Wednesday, September 28, 2011
In what may be the first instance of a magazine's doing in-ga ...
- Gamers: More Social, Receptive To Ads
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Ads tied to games in social media sites have become more influenti ...
- Dish and Blockbuster Keep the Retail Advantage Alive
VidBlog, Steve Smith - Monday, September 26, 2011
Netflix's oh-so public missteps and mea culpas regarding the split in D ...
- Little Games, Big Engagement
Gaming Insider, Shankar Gupta - Friday, September 23, 2011
One of the challenges brands often face when they look at getti ...
- Ford, Nissan Create Reality Shows For Millennials
Marketing Daily, Karl Greenberg - Thursday, September 22, 2011
This summer Ford brought racing, Millennials, and the Fiesta, Mustang and Rang ...
- Disney's 'Swampy' Mobile Game Hero Bred For Fame
MoBlog, Steve Smith - Friday, September 23, 2011
Going back to the Mickey Mouse Club in the 1950s and in ...
- Tap.Me Building Ad Tools For Mobile Game Buys
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Tap.Me is building a series of tools that will allow advertising a ...
- Social Games Cut Into Consoles
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 22, 2011
Leaving more time for the Web, social game players are spending le ...
- Netflix Spins Off DVD Service
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
The name Qwikster was chosen because it refers to quick delivery. The ...
- Capital One Overruns Zynga Games
Online Media Daily, - Monday, September 19, 2011
Barbarian-branded bank Capital One is invading three Zynga games at once: FarmVill ...
- Xbox Goes 'Really' Live In Concert Streaming Deal with Clear Channel
VidBlog, Steve Smith - Tuesday, September 20, 2011
Microsoft's long-term strategy with the Xbox game console line was never real ...
- Adult Swim Rolls Out Apple Mobile Games
Online Media Daily, Steve Smith - Friday, September 16, 2011
Turner Broadcasting System's Adult Swim Digital is debuting the first in ...
- Nearly 3/4 Of IPad Owners Are Gaming
Marketing Daily, - Thursday, September 15, 2011
Not that this is any surprise, but the iPad is becoming ...
- Nissan-Branded Venture Turns Gamers Into Drivers
MediaDailyNews, David Goetzl - Thursday, September 15, 2011
As prizes go in the endless run of reality-competition shows, a n ...
- Majority Of iPad Owners Are Gamers
Online Media Daily, - Thursday, September 15, 2011
The iPad is becoming a top gaming platform for everyone, from t ...
- Burst To Unveil Video, Social Ad Tools
Online Media Daily, Gavin O'Malley - Wednesday, September 14, 2011
Segmenting audiences online appears to be as popular as ever. Burst Med ...
- Viewers Put Money Where Their Mouths Are, Bet Cash On Outcome Of New TV Shows
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
In a novel approach to media research, TV viewers are being ask ...
- AT&T To Offer Xperia Play
Marketing Daily, - Thursday, September 8, 2011
AT&T will begin selling Sony's Xperia Play (billed as a PlayStation-certified handse ...
- Younger Gamers Play, Older Ones Pay
Online Media Daily, Mark Walsh - Thursday, September 8, 2011
Generation Y likes to play, but Generation X is willing to pa ...
- AT&T To Offer Xperia Play
Online Media Daily, - Thursday, September 8, 2011
AT&T will begin selling Sony's Xperia Play, billed as a PlayStation-certified handse ...
- NBA Player, Video Gaming League Ink Deal
Marketing Daily, Aaron Baar - Wednesday, September 7, 2011
With the future of the NBA's next season up in the ai ...
- TV Rival: Video Games, DVDs On Rise
MediaDailyNews, Wayne Friedman - Wednesday, September 7, 2011
Alternative devices for viewing TV/entertainment content have been growing -- but nowhe ...
- Google Patents Other Than Search
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 6, 2011
Bill Slawski has spotted a series of Google patents that don't ha ...
- Apple Takes Another Bite: GameStop Enters The iOS Business
MoBlog, Steve Smith - Tuesday, September 6, 2011
Any doubters left that Apple and the smartphone gaming market it jump-start ...
- 'Free' And 'Ads' Get A Divorce
Gaming Insider, Josh Lovison - Friday, September 2, 2011
The F2P model relies on providing a large introductory portion of ...
- Facebook Will Build Engagement with Music, Movies, and (More) Games
The Social Graf, Erik Sass - Thursday, September 1, 2011
The world's largest social network is looking to build user engagement ...
- Video Game Violence May Hack and Slash Advertisers Too
VidBlog, Steve Smith - Thursday, September 1, 2011
The debates over the social and psychological effects of video game violen ...