- Zynga Cutting Titles To Save Tail
Around the Net In Online Marketing, Gavin O'Malley - Monday, December 31, 2012
As promised, Zynga is commencing with a major cost-cutting initiative that wi ...
- The Screens of 2012
Mobile Insider, Steve Smith - Monday, December 31, 2012
Here in the family test lab, every day is a gadget-filled Christma ...
- Contests Powered By Play
Gaming Insider, Stephen Baer - Friday, December 28, 2012
The competition for consumer attention is only intensifying, leaving marketers with so ...
- Mobile Mutes Holiday Cheer For Game And Camera Hardware
MoBlog, Steve Smith - Monday, December 24, 2012
Smartphones and tablets are devouring the middle of the markets for dedicat ...
- Forget The Mass Games, Play Speed DPRK!
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 21, 2012
The eminent Democratic Peoples Republic of Korea (or North Korea, for enemie ...
- Pharma Ads Get Lift In Mobile Games
Online Media Daily, Mark Walsh - Wednesday, December 19, 2012
Mobile gaming and pharmaceutical ads may seem an unlikely combination, but n ...
- Grammys Social Game No Trivial Matter
Marketing Daily, Aaron Baar - Wednesday, December 19, 2012
The Recording Academy, which puts on the awards, has launched a soci ...
- NBA Launches First 'Hoop Troop' Ad
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
The NBA is launching the first spot of its "NBA Hoop Troop ...
- Mobile Gaming Gains Ground
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 14, 2012
eMarketer reports that in the U.S., mobile gaming is quickly surpassing casual a ...
- Sure, You Know Jack!
MoBlog, Steve Smith - Friday, December 14, 2012
One of the venerable games of the early PC era comes ...
- Mobile Apps Explode, Gaming Huge
Online Media Daily, Gavin O'Malley - Thursday, December 13, 2012
Few trends shaped 2012 as profoundly as the growth of mobile app ...
- Toys R Us Plays With Social Discounts
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
Created in partnership with Ubisoft, the game invites players to build the ...
- Peapod Tells Gamers: Bowl With Turkeys
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
"I've always loved the 'Elf Yourself' promotion, and although we've often rais ...
- Lady A Gets In The Game
Marketing Daily, Aaron Baar - Tuesday, December 11, 2012
The popular country act has teamed with Gameloft to appear in "Oreg ...
- Nintendo's Wii U Console Gets LoveFilm
Around the Net In OMD Europe, Nina Lentini - Monday, December 10, 2012
LOVEFiLM has extended its partnership with Nintendo announcing its arrival on t ...
- B.o.B, Big Boi Working On Game Theme Song
Marketing Daily, Aaron Baar - Friday, December 7, 2012
The next big hit from Big Boi and B.o.B. may very we ...
- New Call Of Duty: $1 billion In 15 days
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 7, 2012
"Call of Duty: Black Ops II," the latest installment in Activision Blizzard ...
- Nissan Launches Campaign To Tout Nismo Juke-R
Marketing Daily, Karl Greenberg - Thursday, December 6, 2012
To promote the launch of the latest version of the car, whi ...
- PaeDae Launches Incentive Platform For Gaming
Online Media Daily, Erik Sass - Wednesday, December 5, 2012
Santa Monica-based tech firm PaeDae is introducing a new software prize platfor ...
- Sea World Launches Mobile Game
Marketing Daily, Aaron Baar - Monday, December 3, 2012
SeaWorld has launched its first mobile game available for the iPhone a ...