- How to Use Gamification For Mainstream Consumers, Not Geeks
Gaming Insider, Aydin Acar - Friday, January 25, 2013
The idea of "gamification" has rumbled loud and long throughout the marketi ...
- Golf Channel, WGT Team For Virtual Play
MediaDailyNews, David Goetzl - Friday, January 18, 2013
The Golf Channel has a deal with online game marketer WGT ...
- Atari Files For Bankruptcy
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
Atari Inc. has filed for bankruptcy protection, looking to separate from Fren ...
- Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad
MediaDailyNews, Steve McClellan - Tuesday, January 15, 2013
Sony Computer Entertainment has settled its breach of contract court fight wi ...
- Lipton Gets Into The Dance
Marketing Daily, Aaron Baar - Monday, January 14, 2013
Lipton is teaming with Dance Central 3, a new game on Kine ...
- Honda Hits The Digital Asphalt In Forza Horizon
Marketing Daily, Karl Greenberg - Saturday, January 12, 2013
In addition to downloading Honda cars to play in-game, the program allo ...
- Nissan GT Academy Winners Race Dubai 24
Marketing Daily, Karl Greenberg - Wednesday, January 9, 2013
Nissan and PlayStation bring the GT Academy program to life this mon ...
- Mobile Game Platform Gets $19M
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 8, 2013
Chartboost, a mobile game discovery and monetization platform, announced $19 million ...
- XBox NUads Pulls TV Into Digital Media Mix
Online Media Daily, Laurie Sullivan - Monday, January 7, 2013
Microsoft released numbers Monday revealing that its NUads Xbox platform attracts 3 ...
- Digital Entertainment Sales Top Billion-Pound Mark
Around the Net In OMD Europe, Nina Lentini - Wednesday, January 2, 2013
Digital sales of music, video and games in the UK crossed mo ...
- The Worst Game Marketing Of 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 2, 2013
Gamemakers make great CGI, but have advertising and marketing campaigns that ne ...
- Q&A: Brendan O'Kane, OtherLevels
Marketing Daily, Aaron Baar - Wednesday, January 2, 2013
It's one thing to attract mobile gamers; it's quite another to ke ...